Website Marketing Lead: AI Chatbot & GTM Campaigns

SimplePractice, LLC; Los Angeles (CA); On-site; USD 100,000 - 125,000; Full time

Job summary

SimplePractice, LLC is seeking a Website Marketing Manager to own the AI chatbot experience, GTM campaigns, and team operations. You’ll drive strategy, testing roadmaps, and KPI performance while coordinating with Paid Media, Product Marketing, Engineering, and Design.

This role sits at the intersection of AI-driven customer experience and campaign execution. You’ll use Notion, Builder.io, and analytics tools to translate goals into technical web requirements and ensure the site reflects

Qualifications

• 4+ years in website management or growth marketing.
• Experience owning projects end-to-end.
• Hands-on with AI tools and automations.
• Experience with Notion or similar platforms.
• Knowledge of HTML/CSS/SEO basics.

Responsibilities

• Own AI chatbot quality and performance on the website.
• Lead GTM campaigns and site-wide marketing moments.
• Coordinate with Engineering for CMS builds and features.
• Oversee team operations: sprints, Notion, calendars.
• Collaborate cross-functionally to align campaigns with goals.

Skills

Website management

Digital marketing

Growth marketing

Campaign ownership

AI tools / LLMs

Notion

HTML/CSS/JS basics

Tools

Builder.io

Contentful

Webflow

Google Analytics

Mixpanel

n8n

Zapier

Notion

Job description

SimplePractice, LLC is seeking a Website Marketing Manager to own the AI chatbot experience, GTM campaigns, and team operations. You’ll drive strategy, testing roadmaps, and KPI performance while coordinating with Paid Media, Product Marketing, Engineering, and Design.

This role sits at the intersection of AI-driven customer experience and campaign execution. You’ll use Notion, Builder.io, and analytics tools to translate goals into technical web requirements and ensure the site reflects