AI-Powered Website Growth Lead

SimplePractice, LLC; Oregon; Hybrid; USD 100,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, vision, life & DI

401(k) plan with company match

Flexible Time Off (FTO) and holidays

Mental health resources

Parental leave & Backup Care

Tuition reimbursement

Employee Resource Groups

Job summary

SimplePractice is seeking a Website Marketing Manager to own AI-driven chatbot experiences, GTM campaigns, and site updates across Builder.io, Notion, and analytics platforms. You’ll lead cross-functional work with Product Marketing, Engineering, and Design to drive KPI improvements and ensure accurate, up-to-date information on the site.

You will manage operational cadence, sprint planning, and project boards, while exploring AI-assisted workflows to streamline production and improve add-on

Qualifications

• 4+ years of experience in website management, digital marketing, or growth marketing, ideally including campaign or lifecycle-stage ownership.
• Demonstrated experience owning projects end-to-end, strategy, execution, and optimization, not just production.
• Hands-on experience with AI tools, using LLMs for content generation and prototyping, building automations or workflows, and/or working with AI-assisted build or chat platforms (e.g., Decagon, Intercom Fin, or similar).
• Experience with Notion (our primary project/process tool) or comparable platforms (Asana, Linear).
• Experience with CMS platforms such as Builder.io, Contentful, Webflow, or similar.
• Strong understanding of web analytics (Google Analytics, Mixpanel) and A/B testing methodology.
• Proven ability to translate high-level marketing or product goals into detailed, technical web requirements.
• General understanding of HTML/CSS/JavaScript and SEO fundamentals.
• Strong cross-functional collaboration and communication skills, this role works closely with Paid Media, Product, and Engineering stakeholders.
• Proactive, resourceful, and comfortable owning a KPI, not just a task list.

Responsibilities

• Own the day-to-day quality and performance of our AI chatbot experience, including auditing live conversations and maintaining/improving its underlying configuration.
• Run an ongoing testing program covering chat placement, proactive messaging, page-specific behavior, and overall conversational tone and flow.
• Partner with Product and Support to ensure the chatbot experience reflects accurate, up-to-date information and continuously improves conversion and user satisfaction.
• Own strategy, build, and optimization for go-to-market campaigns tied to major feature and add-on launches, as well as site-wide marketing moments (e.g., seasonal campaigns, awareness days).
• Lead the launch and maintenance of a new website changelog, and own the in-product What's New experience, ensuring customers are consistently informed of new features and capabilities.
• Drive in-product promotion of new features and add-ons to existing customers, with a direct focus on improving add-on attach rate.
• Execute campaign-driven updates to core pages (e.g., pricing, feature pages) as part of a launch, in coordination with the Core Website Testing owner when an active test is running on that page.
• Keep the website current and accurate as new features ship — new pages, feature/add-on landing pages, and related updates.
• Convert conceptual designs and strategic requirements into fully functional, responsive web pages using our CMS (Builder.io), leaning on AI-assisted build tools and reusable design system components to build efficiently rather than through manual, net-new builds.
• Draft detailed engineering requirement documents and conduct thorough reviews for larger builds or custom functionality, partnering with Engineering to keep more complex work in their hands rather than in bespoke CMS code.
• Identify opportunities to shift build and production work toward Engineering and AI-assisted workflows over time, in service of a leaner, more maintainable site.
• Support ongoing design system cleanup and consolidation to reduce duplicative components and make reuse-over-net-new builds practical across the team.
• Own the operational cadence for the Web Marketing team — leading sprint planning, managing project boards (Notion), sending meeting invites, and proactively coordinating with Engineering and Design partners to keep priorities clear and work moving.
• Manage day-to-day project management for all owned campaigns and the Decagon roadmap, ensuring timely delivery and clear stakeholder communication.
• Act as the team's operational fallback: when AI-assisted tools and automations don't fully cover a gap, step in to keep projects on track, unblock stakeholders, and drive clarity on ownership and timelines.
• Continuously look for ways to automate or streamline operational overhead (status updates, intake, prioritization) so the team spends less time on process and more on strategy and execution.
• Serve as default owner for miscellaneous web requests (e.g., SEO pages, lifecycle marketing landing pages), prioritizing this work during lower-volume stretches between major campaigns.
• Partner cross-functionally with Product Marketing, Paid Media, Engineering, and Web Design to align campaign timing and chat experience decisions with broader company priorities.
• Routinely analyze performance data (Google Analytics, Mixpanel) to inform testing priorities and apply learnings to continuously optimize owned channels.
• Identify and implement opportunities for workflow automation and process efficiency, leveraging tools like n8n, Zapier, Notion, LLMs, and other emerging AI tools.

Skills

Website management

Digital marketing

Growth marketing

Cross-functional collaboration

AI tools experience

Notion (process tool)

Analytics & optimization

HTML/CSS/JavaScript basics

Tools

Builder.io

Contentful

Webflow

Notion

Google Analytics

Mixpanel

LLMs / AI tools

n8n / Zapier

Job description

SimplePractice is seeking a Website Marketing Manager to own AI-driven chatbot experiences, GTM campaigns, and site updates across Builder.io, Notion, and analytics platforms. You’ll lead cross-functional work with Product Marketing, Engineering, and Design to drive KPI improvements and ensure accurate, up-to-date information on the site.

You will manage operational cadence, sprint planning, and project boards, while exploring AI-assisted workflows to streamline production and improve add-on