Website & Lifecycle Growth Strategist (Remote)

THE/STUDIO; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

THE/STUDIO is hiring a senior marketing operator to own the customer journey from website to lifecycle communications, with a focus on conversion and revenue growth. You will work directly with leadership to shape product pages, messaging, and lifecycle programs across a global remote team.

You will develop data-driven tests, write impact-driven copy, and build scalable onboarding, re-order and win-back campaigns while collaborating with sales and product.

Qualifications

• 4+ years in B2B or e-commerce marketing with ownership of website conversion, messaging or lifecycle.
• Experience building lifecycle or email programs with measurable revenue results.
• Solid A/B testing basics: sample size, primary metric, actionable minimum effect.

Responsibilities

• Website and CRO: own structure, messaging and conversion of the website and product pages; plan and run tests and ship changes with design and engineering.
• Lifecycle communication: design customer journey after first order, onboarding, reorder triggers, win-back and repeat paths; align with revenue goals.
• Positioning and messaging: define how THE/STUDIO and each product line are positioned for each customer segment; maintain a single source of truth across channels.
• Email: plan, write and run lifecycle and marketing emails as part of customer communications.
• Customer research: turn sales calls, customer conversations, and reviews into copy, page changes and new tests.
• Reporting: measure impact on revenue and CRM data: conversion rate, repeat revenue, repeat order value.

Skills

Website conversion

Copywriting

Lifecycle marketing

A/B testing

End-to-end ownership

Tools

Pipedrive

HubSpot

Email platform

Job description

THE/STUDIO is hiring a senior marketing operator to own the customer journey from website to lifecycle communications, with a focus on conversion and revenue growth. You will work directly with leadership to shape product pages, messaging, and lifecycle programs across a global remote team.

You will develop data-driven tests, write impact-driven copy, and build scalable onboarding, re-order and win-back campaigns while collaborating with sales and product.