Website & Lifecycle Marketing Lead (Fully Remote)

Partner Company; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

Partner Company is seeking a marketing professional to own the digital experience from first visit to repeat purchase. The role shapes strategy across website, lifecycle, and email, and leads conversion optimization and lifecycle campaigns.

You will work with executive leadership in a fully remote, flexible-hours environment, bringing 4+ years in B2B or e-commerce marketing, strong copywriting and analytics, and end-to-end ownership.

Qualifications

• Experience in B2B or e-commerce marketing.
• Strong copywriting and analytics skills with end-to-end ownership.
• Fully remote work with flexible hours.

Responsibilities

• Own the digital experience from first visit to repeat purchase.
• Manage website conversion optimization and A/B testing.
• Design lifecycle campaigns for onboarding, retention, and win-back.
• Develop positioning and messaging across product lines.

Skills

Copywriting

Analytics

End-to-end ownership

Job description

• Own the digital experience from first visit to repeat purchase.
• Shape strategy and execute improvements across website, lifecycle, and email.

Key Responsibilities:

• Manage website conversion optimization and A/B testing.
• Design lifecycle campaigns for onboarding, retention, and win-back.
• Develop positioning and messaging across product lines.

Requirements:

• At least 4 years of B2B or e-commerce marketing experience.
• Strong copywriting, analytics, and end-to-end ownership skills.
• Fully remote work with flexible hours.
• Direct exposure to executive leadership and strategic decisions.

Partner Company

This partner company specializes in custom manufacturing, branded merchandise, and print-on-demand solutions. They are a scaling business with a distributed international team and a fast-paced, fully remote culture.