Webinar & Email Marketing Specialist

Ciena Corporation; Baltimore (MD); Hybride; USD 65 000 - 100 000; Plein temps

Avantages offerts par ce poste

Health benefits

401(k) match

ESPP

Vacation

Sick leave

Paid holidays

EAP

DCPP

Stock purchase program

Résumé du poste

Ciena Corporation is seeking a Webinar & Email Marketing Associate in Baltimore to drive Marketo-based webinar and email programs, from invitations to on-demand promotions. You will QA program elements, manage forms and landing pages, and ensure alignment with channel strategy and governance.

You will coordinate with webinar, event, and email stakeholders, analyze metrics, and provide production support during live campaigns, contributing to high-volume periods and campaign success.

Qualifications

• 3+ years using Marketo or similar marketing automation platform.
• Experience building or supporting email marketing campaigns, landing pages, forms, and automated programs.
• Fundamentals of email marketing including segmentation, suppression, personalization tokens, scheduling, and compliance.

Responsabilités

• Own Marketo builds and execution for webinar and event email programs, including invites, confirmations, reminders, and post-event emails.
• Configure QA for Marketo elements: smart lists, campaigns, tokens, forms, landing pages, scheduling, suppression, deployment setup.
• Collaborate with webinar and email stakeholders to validate requirements, assets, audience criteria, timelines, approvals, and deployment readiness.

Connaissances

Marketo

Email marketing

QA & testing

Analytics

Outils

ON24

Zoom Webinars

Knak

Optimizely CMS

HTML/CSS

Description du poste

Ciena Corporation is seeking a Webinar & Email Marketing Associate in Baltimore to drive Marketo-based webinar and email programs, from invitations to on-demand promotions. You will QA program elements, manage forms and landing pages, and ensure alignment with channel strategy and governance.

You will coordinate with webinar, event, and email stakeholders, analyze metrics, and provide production support during live campaigns, contributing to high-volume periods and campaign success.