Webinar & Email Marketing Associate

Ciena Corporation; Scaggsville (MD); On-site; USD 65,000 - 100,000; Full time

Benefits offered by this job

Medical benefits

Dental & Vision

401(k) matching

ESPP

Employee Assistance Program

Paid holidays

Paid time off

Job summary

Ciena Corporation is seeking a capable marketing operations specialist to own Marketo builds for webinar and event emails. You will QA program elements, coordinate with cross‑functional teams, and drive audience engagement with data-driven insights.

The role emphasizes accuracy, compliance, and operational excellence across email campaigns, landing pages, and forms, with strong collaboration during high-volume periods.

Qualifications

• 3+ years of experience using Marketo or a similar marketing automation platform.
• Experience building or supporting email marketing campaigns, landing pages, forms, and automated marketing programs.
• Knowledge of email marketing fundamentals: segmentation, suppression logic, personalization tokens, send scheduling, and compliance.
• Strong organizational and communication skills for managing multiple timelines and stakeholders.
• Familiarity with marketing performance data collection and interpretation for email and webinar metrics.

Responsibilities

• Own Marketo builds and execution for webinar and event email programs.
• Configure and QA Marketo elements: smart lists, campaigns, tokens, forms, pages, scheduling, suppression logic.
• Collaborate with webinar and email teams to align with strategy and standards.
• Coordinate with stakeholders to validate requirements and timelines.
• Analyze email and webinar metrics and generate reports.
• Support live webinars with day-of-production technical help.

Skills

Marketo

Email campaigns

Landing pages

Forms

Automated programs

Organizational skills

Communication skills

Marketing data analysis

Tools

Knak

Optimizely CMS

ON24

Zoom Webinars

Zoom Events

Microsoft Teams

HTML/CSS basics

Job description

As the global leader in high-speed connectivity, Ciena builds the critical infrastructure powering the AI era. We’re a technology company shaping the future of networking, guided by innovation, integrity, and collaboration. Through development opportunities, meaningful work, and flexibility, Ciena supports growth and well-being—on and off the job. Connect with a career that matters. Join Ciena’s Digital Engagement team to contribute to the execution of webinar, event, and email marketing programs that support audience engagement and campaign performance. This role helps deliver consistent, high-quality marketing communications through marketing automation platforms while maintaining accuracy, compliance, and operational excellence. The position also strengthens email marketing execution through quality assurance, reporting, and support during high-volume campaign periods.

How you will make an impact

• Own assigned Marketo builds and execution activities for webinar and event email programs, including invitations, confirmations, reminders, follow-ups, post-event emails, and on-demand promotions.
• Configure and perform quality assurance for Marketo program elements, including smart lists, smart campaigns, tokens, forms, landing pages, send scheduling, suppression logic, and deployment setup.
• Partner with webinar and email marketing specialists to execute programs in alignment with channel strategy, process standards, and best practices.
• Coordinate with webinar, event, campaign, and email stakeholders to validate requirements, assets, audience criteria, timelines, approvals, and deployment readiness.
• Collect and perform first-level analysis of email and webinar metrics and reporting.
• Review email programs against internal standards and documented quality assurance processes and complete assigned overflow build and QA activities.
• Provide day-of-production or technical support for live webinars as required.

The must haves

• 3+ years using application of Marketo or a similar marketing automation platform.
• Experience building or supporting email marketing campaigns, landing pages, forms, and automated marketing programs.
• Application of email marketing fundamentals, including segmentation, suppression logic, personalization tokens, send scheduling, and compliance requirements.
• Organizational and communication skills applied to managing multiple timelines, stakeholder requests, and campaign details while maintaining quality and accuracy.
• Familiarity with marketing performance data collection, organization, and interpretation for email and webinar metrics.

Nice to haves

• Application of webinar platforms such as ON24, Zoom Webinars, Zoom Events, Microsoft Teams, or similar tools.
• Experience with Knak or similar block- or template-based WYSIWYG email editors and Optimizely CMS or related content management platforms.
• Experience supporting webinars, email programs, live events, and digital events.
• Familiarity with webinar registration workflows, reminder sequences, attendee and no-show follow-up, on-demand promotion, and campaign timelines.
• Basic understanding of HTML/CSS, email rendering, QA tools, UTM tracking, preference center and unsubscribe requirements, and email compliance practices.

Pay Range: CAD: 57,800.00 to 92,300.00 USA: 65,100.00 to 100,000.00 Pay ranges at Ciena are designed to accommodate variations in knowledge, skills, experience, market conditions, and locations, reflecting our diverse products, industries, and lines of business. Please note that the pay range information provided in this posting pertains specifically to the primary location, which is the top location listed in case multiple locations are available. Non-Sales employees may be eligible for a discretionary incentive bonus, while Sales employees may be eligible for a sales commission. In addition to competitive compensation, Ciena offers a comprehensive benefits package, including medical, dental, and vision plans, participation in 401(K) (USA) & DCPP (Canada) with company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company-paid holidays, paid sick leave, and vacation time. We also comply with all applicable laws regarding Paid Family Leave and other leaves of absence.

Ciena values the diversity of its workforce and respects its employees as individuals. We do not tolerate any form of discrimination. Ciena is an Equal Opportunity Employer, including disability and protected veteran status. If contacted in relation to a job opportunity, please advise Ciena of any accommodation measures you may require.