Senior Paid Media Associate – Data-Driven Campaigns

Ciena Corporation; Baltimore (MD); Hybrid; USD 65,000 - 100,000; Full time

Job summary

Ciena Corporation, based in Baltimore, MD, seeks a Sr. Associate for Paid Media to drive global digital campaigns. You will execute multi‑channel programs, coordinate setup and trafficking, configure audiences, and manage budgets.

The role emphasizes data‑driven optimization and regional localization. The position requires a bachelor’s degree and 3+ years in digital marketing, with proficiency in LinkedIn, Google Ads, Meta, YouTube, DV360, and Excel‑based analytics.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Digital Media, or a related field.
• 3+ years of experience in digital marketing, paid media, marketing operations, or campaign execution.
• Strong numerical, data analysis and marketing metrics interpretation.

Responsibilities

• Execute paid digital marketing campaigns across LinkedIn, display, YouTube, and other channels.
• Coordinate campaign setup, trafficking, QA testing, and launch with teams and agencies.
• Configure audiences, tracking, and creative asset management; deploy localized campaigns.
• Manage creative rotations, budgets, pacing, and daily campaign activities.
• Monitor pacing, delivery, and KPIs; prepare recurring performance reports.

Skills

Digital marketing

Campaign analytics

Marketing metrics

Education

Bachelor’s degree in Marketing, Business, Communications, Digital Media, or a related field

Tools

LinkedIn

Google Ads

Meta

YouTube

DV360

Job description

Ciena Corporation, based in Baltimore, MD, seeks a Sr. Associate for Paid Media to drive global digital campaigns. You will execute multi‑channel programs, coordinate setup and trafficking, configure audiences, and manage budgets.

The role emphasizes data‑driven optimization and regional localization. The position requires a bachelor’s degree and 3+ years in digital marketing, with proficiency in LinkedIn, Google Ads, Meta, YouTube, DV360, and Excel‑based analytics.