Webflow Growth Lead - Website & Performance Owner

W.A. Smith Financial Group; Northern (KY); Híbrido; USD 70 000 - 110 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

401(k) Retirement Plan

Health Insurance

Paid Time Off

Perk and Incentive days off

Team Events

Long-Term Disability Insurance

Life Insurance

Health Savings Account Eligible

Resumo da oferta

W.A. Smith Financial Group seeks a Website & Digital Performance Specialist to own and optimize WASmithFinancial.com within Webflow, driving qualified opportunities. You will own UX, SEO, paid search, analytics, and CRM integration, ensuring leads flow into Salesforce with accurate tracking.

You’ll be measured by organic/PPC performance, analytics reliability, and conversion improvements. The role requires hands-on website ownership and the ability to diagnose and fix issues without relying

Qualificações

• Experience owning and maintaining a company website (Webflow preferred).
• Strong understanding of on-page and technical SEO.
• Hands-on PPC/paid search management and optimization.
• Data-driven mindset with solid analytics and attribution.
• Ability to implement tracking and CRM handoffs without external help.

Responsabilidades

• Own day-to-day website management, development, and health in Webflow.
• Improve UX, layouts, navigation, and conversion paths using data and tests.
• Lead SEO, site speed, Core Web Vitals, and technical performance initiatives.
• Plan, launch, and optimize paid search campaigns and landing pages.
• Maintain GA4, GTM, GSC, and ensure CRM leads flow into Salesforce.

Conhecimentos

Webflow

SEO

PPC

Analytics (GA4)

GTM

GSC

CRM integration

Salesforce

Pardot/Account Engagement

HTML/CSS

UX & conversion optimization

Ferramentas

Salesforce

Google Analytics 4

Google Tag Manager

Google Search Console

Pardot

Descrição da oferta de emprego

W.A. Smith Financial Group seeks a Website & Digital Performance Specialist to own and optimize WASmithFinancial.com within Webflow, driving qualified opportunities. You will own UX, SEO, paid search, analytics, and CRM integration, ensuring leads flow into Salesforce with accurate tracking.

You’ll be measured by organic/PPC performance, analytics reliability, and conversion improvements. The role requires hands-on website ownership and the ability to diagnose and fix issues without relying