Web Experience & Optimization Lead

Remote Jobs; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

apexanalytix is seeking a Manager, Web Experience & Optimization to own the company website in Webflow, establishing governance, permissions, and a robust publishing workflow while keeping the site on-brand.

You will drive performance by turning campaign priorities into fast, personalized experiences, running A/B tests and AI-driven optimization, and owning audience segmentation, integrations with Salesforce, HubSpot, and Claude, plus reporting on impact.

Qualifications

• Deep hands-on Webflow expertise for CMS, site structure, and personalization.
• Experience with CRO, A/B testing, and personalization in Webflow or CRO platform.
• Experience integrating with Salesforce or HubSpot.
• Understanding of demand generation and how web experience supports pipeline.
• Ability to bring governance to a multi-stakeholder system.
• Strong communication across demand gen, brand, and other functions.
• Curiosity about AI-driven search and LLM visibility.
• Independent, ownership-minded, and decisive.

Responsibilities

• Own day-to-day site administration in Webflow: page builds, CMS collections, site structure, publishing workflows, and ongoing maintenance.
• Partner with Demand Gen to turn campaign priorities into fast, well-built web experiences for lead generation.
• Run structured A/B testing programs to improve conversion across key pages and funnels.
• Build and manage personalization strategies by audience, account, or campaign source.
• Configure and manage AI-driven optimization tools to continuously improve page performance.
• Build and maintain audience segments using data from UTM, geographic, CRM, and ABM sources.
• Manage integrations between the website and Salesforce, HubSpot and Claude.
• Oversee reporting on site performance, testing results, and optimization impact.

Skills

Webflow experience

CRO & personalization

Stakeholder alignment

Analytics insight

Communication skills

Education

Bachelor's degree or higher

Tools

Salesforce

HubSpot

Claude AI

Google Analytics

Job description

apexanalytix is seeking a Manager, Web Experience & Optimization to own the company website in Webflow, establishing governance, permissions, and a robust publishing workflow while keeping the site on-brand.

You will drive performance by turning campaign priorities into fast, personalized experiences, running A/B tests and AI-driven optimization, and owning audience segmentation, integrations with Salesforce, HubSpot, and Claude, plus reporting on impact.