Web Experience & Optimization Lead

apexanalytix; United States; A distancia; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

apexanalytix is seeking a Manager, Web Experience & Optimization to own and govern the company website in Webflow. You will partner with Demand Gen to translate campaigns into fast, on-brand web experiences and drive performance.

You will oversee page builds, CMS, publishing workflows, testing, personalization, AI-driven optimization, and reporting, while monitoring AI visibility and integrations with Salesforce, HubSpot, and Claude.

Formación

• Hands-on Webflow expertise including CMS and publishing workflows.
• Strong CRO, A/B testing, and audience personalization experience.
• Experience integrating websites with CRM/marketing systems.
• Ability to govern complex stakeholders and drive governance.
• Bachelor's degree preferred.

Responsabilidades

• Own the apexanalytix website in Webflow with governance and on-brand changes.
• Manage day-to-day site administration, pages, CMS, and workflows.
• Partner with Demand Gen to deliver fast, high-converting experiences.
• Run structured A/B testing and personalization programs.
• Build audience segments using UTM, geographic, behavioral data.
• Manage integrations with Salesforce, HubSpot, Claude.
• Own reporting on site performance and optimization impact.
• Monitor AI-related visibility and AI-driven optimization tools.
• Lead internal Webflow capability enhancements and AI-assisted workflows.

Conocimientos

Webflow expertise

CRO & A/B testing

Audience personalization

CRM integrations (Salesforce, HubSpot)

Cross-functional collaboration

Educación

Bachelor's degree preferred

Herramientas

HubSpot

Salesforce

Claude

Google Analytics

SEMrush

Wistia

Google Data Studio

Descripción del empleo

apexanalytix is seeking a Manager, Web Experience & Optimization to own and govern the company website in Webflow. You will partner with Demand Gen to translate campaigns into fast, on-brand web experiences and drive performance.

You will oversee page builds, CMS, publishing workflows, testing, personalization, AI-driven optimization, and reporting, while monitoring AI visibility and integrations with Salesforce, HubSpot, and Claude.