Website & Digital Performance Specialist
W.A. Smith Financial Group
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Benefits offered by this job
Job summary
W.A. Smith Financial Group seeks a Website & Digital Performance Specialist to own and optimize WASmithFinancial.com within Webflow, driving qualified opportunities. You will own UX, SEO, paid search, analytics, and CRM integration, ensuring leads flow into Salesforce with accurate tracking.
You’ll be measured by organic/PPC performance, analytics reliability, and conversion improvements. The role requires hands-on website ownership and the ability to diagnose and fix issues without relying
Qualifications
- Experience owning and maintaining a company website (Webflow preferred).
- Strong understanding of on-page and technical SEO.
- Hands-on PPC/paid search management and optimization.
- Data-driven mindset with solid analytics and attribution.
- Ability to implement tracking and CRM handoffs without external help.
Responsibilities
- Own day-to-day website management, development, and health in Webflow.
- Improve UX, layouts, navigation, and conversion paths using data and tests.
- Lead SEO, site speed, Core Web Vitals, and technical performance initiatives.
- Plan, launch, and optimize paid search campaigns and landing pages.
- Maintain GA4, GTM, GSC, and ensure CRM leads flow into Salesforce.
Skills
Tools
Job description
W.A. Smith Financial Group is looking for a Website & Digital Performance Specialist to own our website and help turn it into a properly measured, compliance-aware growth channel that consistently produces qualified opportunities.
We are not looking for someone who simply coordinates agencies, posts content, watches traffic numbers, or waits on a developer to make routine website changes.
We are looking for an owner.
You will personally manage and improve our website in Webflow, strengthen the user experience and conversion paths, own SEO and paid search performance, maintain accurate analytics and tracking, and ensure website leads flow correctly into our CRM.
If something is broken, you find it. If something is underperforming, you investigate it. If there is an opportunity to improve results, you bring a solution.
Own the day-to-day management, development, and technical health of WASmithFinancial.com, working directly inside Webflow without relying on an outside developer for routine work.
Continuously improve layouts, navigation, landing pages, forms, calls to action, and conversion paths using data, testing, and sound judgment.
Own on-page SEO, technical SEO, site speed, Core Web Vitals, crawlability, redirects, local SEO, and Google Business Profile performance.
Plan, launch, manage, and optimize paid search campaigns, including targeting, ad copy, budgets, landing pages, conversion tracking, and cost-per-qualified-lead performance.
Maintain Google Analytics 4, Google Tag Manager, and Google Search Console while ensuring website leads flow properly into Salesforce/Account Engagement with accurate tracking and attribution.
Support website improvements and rebuild initiatives while recognizing when changes require compliance review in a financial-services environment.
We believe effort does not equal results. Being busy isn’t the goal. Producing measurable improvement is.
Your performance will be evaluated through outcomes including:
- Quarter-over-quarter organic search performance
- Paid search efficiency and cost per qualified lead
- Reliable analytics, tracking, and attribution
- Quality and effectiveness of the website experience
An A-player in this position:
- Can independently operate and troubleshoot a live Webflow website
- Understands how website technology, UX, SEO, PPC, and analytics work together to drive acquisition
- Measures qualified leads and conversions—not just traffic, clicks, impressions, or rankings
- Finds tracking problems, UX friction, SEO issues, and opportunities before being told
- Moves quickly without becoming careless
- Turns technical issues into simple explanations and clear next steps
- Uses data to identify priorities and make decisions
- Takes ownership when something goes wrong
- Follows through relentlessly
Most importantly, they don’t blame the agency, developer, vendor, Google algorithm, or previous employee when results aren’t there.
They own the result and figure out what to do next.
Webflow proficiency is non-negotiable.
You should have direct, hands‑on experience building, editing, maintaining, and troubleshooting websites in Webflow.
We’re also looking for:
- Experience personally managing a company website or major website property
- Working knowledge of GA4, Google Tag Manager, and Google Search Console
- Hands‑on on‑page and technical SEO experience
- Hands‑on PPC and paid search experience
- Experience with landing pages and conversion optimization
- Strong understanding of conversion tracking, lead capture, attribution, and CRM handoffs
- Ability to turn digital‑performance data into clear recommendations and action
Experience with Salesforce, Account Engagement/Pardot, local SEO, Google Business Profile, financial services, website redesigns/rebuilds, and basic HTML/CSS is a plus.
You naturally notice things that aren’t working. You enjoy digging into data to understand why something happened. You get satisfaction from improving conversion rates, fixing tracking problems, simplifying user experiences, and making systems perform better.
You’re comfortable being accountable for results, and when you discover a problem, your instinct is:
“Here’s what’s happening, here’s why I think it’s happening, and here’s what I recommend we do about it.”
- You primarily want to create content, manage social media, or focus on branding
- You’ve managed website agencies but haven’t personally worked inside Webflow
- You need a developer for routine website changes
- You focus on clicks, rankings, or engagement without connecting them to business outcomes
- You wait for someone else to identify problems
- You make excuses when results miss expectations
- You tolerate “good enough”
- You struggle with preparation, communication, or follow-through
At W.A. Smith Financial Group, culture isn’t something hanging on the wall. It’s how we operate.
Client First — Serve the client before yourself. Every job affects clients, and speed builds trust.
- 401(k) Retirement Plan
- Health Insurance
- Paid Time Off
- Perk and Incentive days off
- Team Events
- Long-Term Disability Insurance
- Life Insurance
- Health Savings Account Eligible
Looking to be on a dynamic team that’s recognized throughout Northeast Ohio?
Ready to be busy and constantly learning and join a dynamic team?
Are you ready to join one of the fastest-growing RIAs in the country?
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