Web3 Marketing Lead, Demand Generation & SEO

Revenue3; United States; On-site; USD 120,000 - 190,000; Full time

Job summary

Revenue3 is seeking a Marketing Lead to own demand generation and SEO end to end. You will build the strategy, programs and reporting that turn our crypto intelligence expertise into a qualified pipeline for sales.

This is a hands-on, high-impact role for someone who enjoys building from 0 to 1 and moving fast. You'll lead paid, organic, email, events and ABM programs, partner with sales on ICP and handoffs, create high-converting content, and manage the marketing tech stack to drive data-driven

Qualifications

• 5+ years of B2B marketing with demand gen and SEO.
• Proven ability to build pipeline and hit MQL/SQL targets.
• Hands-on SEO with measurable traffic and conversions.
• Experience in crypto, fintech, cybersecurity, compliance or B2B SaaS.
• Comfort selling into technical, regulated or enterprise audiences.
• Proficient with HubSpot or Salesforce and Google Analytics.
• Builder mindset in an early-stage environment.

Responsibilities

• Build and own demand generation strategy across paid, organic, email, events and partner channels.
• Own SEO end-to-end including keyword strategy, technical SEO and on-page optimization.
• Launch ABM programs targeting exchanges, financial institutions and government buyers.
• Partner with sales on ICP, lead scoring, handoff and pipeline reviews.
• Create and manage high-converting content: landing pages, case studies and webinars.
• Manage marketing tech stack and build dashboards tracking MQLs, SQLs, pipeline and CAC.
• Test, measure and optimize campaigns with data-driven decisions.
• Manage budget and agencies as the function grows.

Skills

Demand generation

SEO

ABM

Analytics

Campaign strategy

Budget management

Sales alignment

Tools

HubSpot

Salesforce

Google Analytics

LinkedIn Ads

Job description

Company: Venture-backed Crypto Intelligence company

About the Company

Our client is a fast-growing, Series A crypto intelligence company using AI to help exchanges, compliance teams, regulators and law enforcement detect fraud, scams and market manipulation before they cause harm. Backed by leading crypto and cybersecurity investors, the company is scaling its team and expanding into new global markets, and is hiring its first dedicated marketing leader to build a predictable pipeline engine.

The Role

As Marketing Lead, you will own demand generation and SEO end to end. You'll build the strategy, programs and reporting that turn the company's expertise into qualified pipeline for the sales team. This is a hands-on, high-impact role for someone who enjoys building from 0 to 1, moves fast, and can connect every campaign to revenue.

What You'll Do

• - Build and run the demand generation strategy across paid, organic, email, events and partner channels to drive qualified pipeline
• - Own SEO end to end, including keyword strategy, technical SEO, on-page optimization, content planning and link building, to grow organic traffic and inbound leads
• - Launch account-based marketing (ABM) programs targeting exchanges, financial institutions, compliance teams and government buyers
• - Partner closely with sales on ideal customer profile, lead scoring, handoff and pipeline reviews
• - Create and manage high-converting content: landing pages, case studies, threat reports, webinars and gated assets
• - Manage the marketing tech stack (CRM, marketing automation, analytics) and build dashboards tracking MQLs, SQLs, pipeline and CAC
• - Test, measure and optimize campaigns continuously, with a strong bias toward data-driven decisions
• - Manage budget and agency or freelance partners as the function grows

Qualifications

• - 5+ years of B2B marketing experience, with a strong focus on demand generation and SEO
• - Proven track record of building pipeline and hitting MQL, SQL or revenue targets
• - Hands-on SEO expertise, with measurable results growing organic traffic and conversions
• - Experience in crypto, fintech, cybersecurity, compliance or B2B SaaS
• - Comfort selling into technical, regulated or enterprise audiences
• - Strong analytical skills and fluency with tools such as HubSpot or Salesforce, Google Analytics, and LinkedIn Ads
• - A builder's mindset: thrives in an early-stage environment and is comfortable owning strategy and execution