Web Team Lead - Brand & AI-Driven Enterprise Web

3409 Genpact LLC; New York (NY); Hybrid; USD 81,000 - 100,000; Full time

Job summary

Genpact is seeking a Lead - Brand to guide Genpact.com across strategy, governance, and audience journeys. You will lead a hybrid team of web producers, designers, developers, and partners to deliver updates that align with marketing goals.

Responsibilities include owning information architecture, SEO, and AI-enabled discovery, while partnering with Marketing, Investor Relations, HR, and Corporate Communications to ensure consistent brand experiences. Strong leadership and analytics are required.

Qualifications

• Experience in web and/or digital marketing leadership with multi-region scope.
• Knowledge of AEM, Adobe stack and analytics tools.
• Strong budget management and data-driven decision making.
• Executive presence and stakeholder management.

Responsibilities

• Lead the hybrid team of in-house web producers, cross-functional designers and developers, and agency partners.
• Own website governance, workflows and standards for scalable delivery.
• Define IA, SEO and AI-enabled discovery to boost visibility and engagement.
• Oversee budgets, vendor relations and cross-functional partnerships.

Skills

Budgeting

Campaign Management

Content Management

Data Analytics

Data Visualization

Project Management

Executive Presence

Education

Bachelors - Business Administration

Bachelors - Marketing

Masters - Marketing

Tools

Microsoft Excel

Microsoft Power BI

AEM

Adobe Analytics

CRM

Job description

Genpact is seeking a Lead - Brand to guide Genpact.com across strategy, governance, and audience journeys. You will lead a hybrid team of web producers, designers, developers, and partners to deliver updates that align with marketing goals.

Responsibilities include owning information architecture, SEO, and AI-enabled discovery, while partnering with Marketing, Investor Relations, HR, and Corporate Communications to ensure consistent brand experiences. Strong leadership and analytics are required.