Lead - Brand 3

3409 Genpact LLC; New York (NY); Hybrid; USD 81,000 - 100,000; Full time

Job summary

Genpact is seeking a Lead - Brand to guide Genpact.com across strategy, governance, and audience journeys. You will lead a hybrid team of web producers, designers, developers, and partners to deliver updates that align with marketing goals.

Responsibilities include owning information architecture, SEO, and AI-enabled discovery, while partnering with Marketing, Investor Relations, HR, and Corporate Communications to ensure consistent brand experiences. Strong leadership and analytics are required.

Qualifications

• Experience in web and/or digital marketing leadership with multi-region scope.
• Knowledge of AEM, Adobe stack and analytics tools.
• Strong budget management and data-driven decision making.
• Executive presence and stakeholder management.

Responsibilities

• Lead the hybrid team of in-house web producers, cross-functional designers and developers, and agency partners.
• Own website governance, workflows and standards for scalable delivery.
• Define IA, SEO and AI-enabled discovery to boost visibility and engagement.
• Oversee budgets, vendor relations and cross-functional partnerships.

Skills

Budgeting

Campaign Management

Content Management

Data Analytics

Data Visualization

Project Management

Executive Presence

Education

Bachelors - Business Administration

Bachelors - Marketing

Masters - Marketing

Tools

Microsoft Excel

Microsoft Power BI

AEM

Adobe Analytics

CRM

Job description

Lead - Brand

Ready to turn bold ideas into real-world impact? At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges. If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment. Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises. Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.

Job Description

Inviting applications for the role of Web Team Lead

Responsibilities

Web operations, governance and team leadership Lead the hybrid team of in-house web producers, cross-functional designers and developers, and agency partners responsible for day-to-day delivery and ongoing updates to Genpact.com, in line with business and marketing strategy.

Own website governance, workflows, and standards that scale delivery at pace while remaining compliant with brand, privacy, security, accessibility and regulatory requirements.

Maintain a joint operating model with MarTech & Channel Operations to ensure platform stability, scalability, performance, security, and maintainability.

Govern the wider domain estate - subdomains, microsites, campaign and acquisition sites, redirects and retirements - in partnership with Channel Operations and IT.

Oversee web budgets, commercial planning, and vendor relationships.

Web vision and strategy

Partner with Marketing leadership to bring the brand to life on Genpact.com and use the website to strengthen Genpact’s position in Agentic Operations, driving discoverability, awareness, consideration and business growth.

Own Genpact’s long-term web strategy and tech roadmap.

Brief senior leaders on priorities, trade-offs, progress, and outcomes and create business cases for future investment as applicable.

Act as the web lead in enterprise change – inclusive of acquisitions and site integrations, brand transitions and flagship launches - balancing speed to market with estate integrity.

Audience experience and customer journeys

Create audience-centric experiences that educate, engage and convert priority audiences including clients, prospects, talent, investors, and market influencers.

Integrate Genpact.com with the wider customer journey across paid, owned and earned channels, using performance data and testing to optimize campaign outcomes.

Partner with Investor Relations, HR, and Corporate Comms so investor, careers, and newsroom experiences stay aligned with genpact.com in brand, navigation, standards, and measurement.

Information Architecture and Content Experience

Own website IA, navigation, taxonomy, metadata, tagging and content-governance standards to ensure content is intuitive to find, current, consistent and scalable.

Define and govern standards for canonical content hubs, topic clusters, URL structures, internal linking, page templates and Ensure content experiences effectively support audience intent, user journeys, business priorities, and enterprise-wide content governance.

Search and AI Discoverability

Partner with the Discoverability CoE to strengthen Genpact's visibility across traditional search, AI assistants, LLMs and emerging discovery platforms.

Ensure the website is technically structured for human and machine discovery through strong technical foundations, clear entity signals, schema, structured data and retrievable content.

Establish and embed SEO, GEO and AEO standards across IA, templates, publishing workflows and platform enhancements.

Performance

Own the website scorecard and KPIs across visibility, engagement, and conversion, with a clear through-line to Marketing outcomes.

Partner with Performance Marketing and Analytics to set the testing framework, review website performance, and turn data into clear, actionable recommendations.

Own technical quality standards including core web vitals in partnership with Martech & Channel Operations.

Experience and qualifications

Experience in web and/or digital marketing, including leading teams and owning complex, multi-region enterprise web.

Experience with AEM Sites and the wider Adobe stack ie Workfront, Adobe Analytics or Customer Journey Analytics, and Target.

Executive presence and excellent stakeholder-management and communication skills.

Analytical and commercial mindset, with fluency in budget management, CRO, performance reporting, and data-led decision-making.

Strong program management, with the ability to create clarity, prioritize effectively and mobilize cross-functional teams in a fast-paced, ambiguous environment.

A strong interest AI, and a practical mindset for using technology to improve audience experiences and team effectiveness.

Experience introducing AI-assisted workflows into web production, content operations and/or QA would be an advantage.

Qualifications

• Bachelors - Business Administration
• Bachelors - Communication
• Bachelors - Marketing
• Bachelors - Sales
• Masters - Marketing

Certifications

Certified Professional Services Marketer (CPSM) - Society for Marketing Professional Services (SMPS)Society for Marketing Professional Services (SMPS)

Required Skills

Budgeting, Budgeting, Business-To-Business (B2B) Sales, Campaign Management, Content Management, Critical Thinking, Customer Relationship Management (CRM), Data Analytics, Data-Driven Decision Making, Data Literacy, Data Science, Data Tools, Data Visualization, Delivery Management, Executive Presence, Marketing Analytics, Microsoft Excel, Microsoft Power Business Intelligence (PBI), People Leadership, Project Management, Project Portfolio Management (PPM), Promotional Marketing, Reporting, Research Analysis, Secondary Research {+ 9 more}

Language

English (Required)

Language Proficiency - Proficient - C2

Additional Job Location

Job Type Regular

Master Skill List - Brand

Remote Type - Hybrid

Work Shift - Day Job (United States of America)

The approximate annual base compensation range for this position is: 80,500 to 100,000 USD “Los Angeles California-based candidates are not eligible for this role”

The actual offer, reflecting the total compensation package plus benefits, will be determined by a number of factors which include but are not limited to the applicant’s experience, knowledge, skills, and abilities; geographic location; and internal equity.

Why join Genpact?

• Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter
• Make an impact – Help global enterprises solve business challenges that matter
• Accelerate your career – Gain hands‑on experience, mentorship, and world‑class learning opportunities to stay ahead
• Work with the best – Join 140,000+ bold thinkers and problem‑solvers who push boundaries every day
• Thrive in a values‑driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws.

Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.