Web Program Manager: Lead High Impact Web Projects

Feedinkoo; United States; On-site; USD 95,000 - 125,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

Immediate enrollment in 401(k), HSA, F

SSA plans

Flexible PTO policy

Tuition reimbursement

ID Theft Protection Program

Job summary

Fortra is seeking a seasoned web marketing leader to own planning, execution, and optimization of major web initiatives. You will coordinate cross‑functional teams, manage detailed roadmaps, and ensure on‑time delivery while upholding privacy and regulatory compliance.

You will drive analytics, UX improvements, and CMS workflow improvements, partnering with Marketing, IT, and Product to achieve scalable results.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (MBA preferred).
• 5+ years of experience in web marketing, digital marketing, or related roles.
• Proven track record of driving major web initiatives that support growth, scalability, accessibility, and performance improvements.
• Strong knowledge of web analytics tools (Google Analytics, SEMrush, Hotjar) and optimization techniques.

Responsibilities

• Own planning, coordination, and execution of high‑impact web projects.
• Build and manage detailed project plans, timelines, and resources.
• Oversee the web ecosystem: tag management, analytics, integrations.
• Lead cookie consent and tracking compliance with GDPR/CCPA.
• Partner with Marketing, IT, Product, and vendors to align initiatives.
• Establish processes for content publishing, changes, and site performance.
• Develop step‑by‑step guides for CMS workflows.
• Handle ad‑hoc digital projects requiring program management.
• Provide regular updates on risks, dependencies, metrics to leadership.

Skills

Web analytics

UX principles

Stakeholder management

Communication

Data-driven decisions

Education

Bachelor's degree in Marketing, Communications, Digital Media

MBA preferred

Tools

Google Analytics

SEMrush

Hotjar

Job description

Fortra is seeking a seasoned web marketing leader to own planning, execution, and optimization of major web initiatives. You will coordinate cross‑functional teams, manage detailed roadmaps, and ensure on‑time delivery while upholding privacy and regulatory compliance.

You will drive analytics, UX improvements, and CMS workflow improvements, partnering with Marketing, IT, and Product to achieve scalable results.