Web Program Manager at Fortra

Feedinkoo; United States; On-site; USD 95,000 - 125,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

Immediate enrollment in 401(k), HSA, F

SSA plans

Flexible PTO policy

Tuition reimbursement

ID Theft Protection Program

Job summary

Fortra is seeking a seasoned web marketing leader to own planning, execution, and optimization of major web initiatives. You will coordinate cross‑functional teams, manage detailed roadmaps, and ensure on‑time delivery while upholding privacy and regulatory compliance.

You will drive analytics, UX improvements, and CMS workflow improvements, partnering with Marketing, IT, and Product to achieve scalable results.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (MBA preferred).
• 5+ years of experience in web marketing, digital marketing, or related roles.
• Proven track record of driving major web initiatives that support growth, scalability, accessibility, and performance improvements.
• Strong knowledge of web analytics tools (Google Analytics, SEMrush, Hotjar) and optimization techniques.

Responsibilities

• Own planning, coordination, and execution of high‑impact web projects.
• Build and manage detailed project plans, timelines, and resources.
• Oversee the web ecosystem: tag management, analytics, integrations.
• Lead cookie consent and tracking compliance with GDPR/CCPA.
• Partner with Marketing, IT, Product, and vendors to align initiatives.
• Establish processes for content publishing, changes, and site performance.
• Develop step‑by‑step guides for CMS workflows.
• Handle ad‑hoc digital projects requiring program management.
• Provide regular updates on risks, dependencies, metrics to leadership.

Skills

Web analytics

UX principles

Stakeholder management

Communication

Data-driven decisions

Education

Bachelor's degree in Marketing, Communications, Digital Media

MBA preferred

Tools

Google Analytics

SEMrush

Hotjar

Job description

At Fortra, we’re breaking the attack chain. Ready to join us?

What You’ll Do

• Own the planning, coordination, and execution of high‑impact web projects such as site migrations, redesigns, platform transitions, and integrations.
• Build and manage detailed project plans, timelines, and resource allocations. Ensure on‑time delivery and clear communication with stakeholders across departments.
• Oversee the web ecosystem—including tag management systems, web analytics tools, and related integrations. Identify opportunities for improvement and innovation.
• Lead cookie consent and tracking compliance efforts, including governance of tag management systems and alignment with global privacy regulations (e.g., GDPR, CCPA).
• Partner closely with teams across Marketing, IT, Product, and external vendors to align web initiatives with business needs and ensure technical feasibility.
• Establish and enforce processes for content publishing, system changes, and site performance. Maintain a strong focus on scalability, accessibility, and site health.
• Develop clear, step‑by‑step guides for key CMS workflows, allowing self‑serving of routine tasks.
• Take on ad‑hoc digital projects and cross‑departmental efforts that require strong program management and strategic execution.
• Provide regular updates to leadership and stakeholders, including risks, dependencies, and success metrics.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (MBA preferred).
• 5+ years of experience in web marketing, digital marketing, or related roles.
• Proven track record of driving major web initiatives that support growth, scalability, accessibility, and performance improvements.
• Strong knowledge of web analytics tools (Google Analytics, SEMrush, Hotjar, etc.) and web optimization techniques.
• Excellent understanding of user experience (UX) principles and their application to web design and content strategies.
• Excellent communication, presentation, and interpersonal skills, with the ability to collaborate across teams and influence senior stakeholders.
• Strong analytical and problem‑solving skills, with the ability to make data‑driven decisions.
• Strong understanding of cookies and tracking compliance and regulations.

Preferred Qualifications

• Experience with content management systems (CMS), marketing automation platforms, and business intelligence tools.
• Certifications in digital marketing (e.g., Google Ads, HubSpot).

Benefits

• Health, dental, and vision coverage as of hire.
• Immediate enrollment in 401(k), HSA, and FSA plans.
• Flexible PTO policy.
• Tuition and personal enrichment reimbursement.
• Option to enroll in ID Theft Protection Program.

Compensation: $95,000—$125,000 USD.

As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.