Web Production Lead — WordPress, UX & Conversion

Berkshire Hathaway Specialty Insurance; Boston (MA); On-site; USD 95,000 - 115,000; Full time

Benefits offered by this job

Health, Dental & Vision benefits

401(k) Plan with Company Match

Paid Time Off

Job summary

Berkshire Hathaway Specialty Insurance (BHSI) is hiring a hands-on Web Production Manager at Berxi to build and optimize our client-facing WordPress experience. You will own page production, troubleshoot simple CMS fixes, and partner with our development agency for complex needs.

You'll translate strategy into high-quality experiences across the customer journey, identify UX gaps, and drive improvements in conversion and engagement while balancing SEO and accessibility considerations.

Qualifications

• 3-5 years’ experience in hands-on web execution roles (web ops, CMS management, digital experience).
• Strong experience building pages in WordPress or similar CMS.
• Troubleshoot and fix simple front-end issues with HTML/CSS.
• Understand UX, content hierarchy, responsive behavior, and accessibility basics.
• Experience using analytics (GA4 or similar) to identify and act on performance issues.
• Knowledge of Core Web Vitals and how they impact UX, SEO, and discovery.
• Familiarity with SEO/AEO execution and headings, internal linking, structured content.
• Self-starter who can work independently and meet goals.
• Strong collaborator who can communicate across technical and non-technical teams.
• Ability to work 4 days per week onsite in downtown Boston.

Responsibilities

• Execute and optimize marketing page experiences, building 5-8+ pages per month in WordPress with SMEs.
• Implement SEO, UX, and conversion best practices directly in-page.
• Own marketing site performance and improvements by analyzing engagement signals and optimizing layout, CTAs, and page structure.
• Manage technical site health by coordinating with the agency and monitoring page speed, Core Web Vitals, and responsiveness.
• Increase technical leverage by solving simple front-end issues with HTML/CSS and collaborating with the agency on complex tasks.
• Improve systems, not just pages, by evolving templates, components, and workflows.

Skills

WordPress

CMS management

HTML/CSS debugging

UX basics

GA4 analytics

Core Web Vitals

SEO/AEO

Collaboration

onsite Boston

Education

Bachelor's degree

Tools

GTM

Clarity

Heap

GSC

Job description

Berkshire Hathaway Specialty Insurance (BHSI) is hiring a hands-on Web Production Manager at Berxi to build and optimize our client-facing WordPress experience. You will own page production, troubleshoot simple CMS fixes, and partner with our development agency for complex needs.

You'll translate strategy into high-quality experiences across the customer journey, identify UX gaps, and drive improvements in conversion and engagement while balancing SEO and accessibility considerations.