AI-Driven Web Optimization Specialist

Spectrum, LLC; Birmingham (AL); On-site; USD 60,000 - 85,000; Full time

Job summary

Spectrum Reach is seeking a Website Search Optimization Analyst to work with the web strategy and development teams to boost visibility and grow search-driven traffic. You will develop and implement schema markup and content briefs to optimize for both standard and AI-driven search.

Responsibilities include analyzing data from Spectrum sites and partners, monitoring key metrics, and conducting technical audits to prioritize improvements.

Qualifications

• 2-4 years of experience in SEO, search analytics, or digital marketing.
• Working knowledge of schema markup, structured data, and technical SEO fundamentals (HTML, site architecture, crawlability).
• Familiarity with AI-driven search and how large language models surface and cite web content.
• Proficiency with SEO and analytics tools such as Google Analytics, Search Console, Semrush, or similar platforms.
• Strong analytical skills, with the ability to interpret data and turn it into actionable insights.
• Excellent written and verbal communication skills, and the ability to collaborate across strategy, development, and content teams.

Responsibilities

• Partner with the web strategy and development teams to build strategies, plans, and tactics that increase Spectrum Reach’’s web visibility and search-driven traffic.
• Develop and implement structured data and schema markup so Spectrum Reach content is discoverable by both traditional search engines and AI-driven (agentic) search tools.
• Create detailed content briefs that guide the production of digital content optimized for standard and agentic search.
• Analyze data from Spectrum websites and external partners to identify search opportunities, performance trends, and visibility gaps.
• Monitor and report on key search metrics (rankings, organic traffic, click-through rates, AI search citations), translating findings into clear recommendations for stakeholders.
• Conduct keyword, competitor, and technical SEO audits to prioritize optimization work and improve site performance.
• Stay current on search engine algorithm changes and emerging AI search trends, and adapt strategies accordingly.

Skills

SEO

Analytics

Digital marketing

Schema markup

Structured data

Technical SEO

HTML

Crawlability

AI-driven search

Google Analytics

Search Console

Semrush

Communication

Education

Bachelor's degree

Tools

Google Analytics

Search Console

Semrush

Job description

Spectrum Reach is seeking a Website Search Optimization Analyst to work with the web strategy and development teams to boost visibility and grow search-driven traffic. You will develop and implement schema markup and content briefs to optimize for both standard and AI-driven search.

Responsibilities include analyzing data from Spectrum sites and partners, monitoring key metrics, and conducting technical audits to prioritize improvements.