AI-Driven SEO & Web Visibility Analyst

Spectrum; Austin (TX); Vor Ort; USD 60.000 - 90.000; Vollzeit

Zusammenfassung

Spectrum Reach is seeking a Website Search Optimization Analyst to partner with web strategy and development teams, enhancing Spectrum Reach's visibility and traffic. The role focuses on schemas, briefs, and data-driven optimization for both traditional and AI-driven search.

You will analyze data from Spectrum sites and partners, identify opportunities, and report key metrics with actionable recommendations. Strong communication and collaboration are essential.

Qualifikationen

• 2-4 years of experience in SEO, search analytics, or digital marketing.
• Working knowledge of schema markup, structured data, and technical SEO fundamentals (HTML, site architecture, crawlability).
• Familiarity with AI-driven search and how large language models surface and cite web content.
• Proficiency with SEO and analytics tools such as Google Analytics, Search Console, Semrush, or similar platforms.
• Strong analytical skills, with the ability to interpret data and turn it into actionable insights.
• Excellent written and verbal communication skills, and the ability to collaborate across strategy, development, and content teams.

Aufgaben

• Partner with the web strategy and development teams to build strategies, plans, and tactics that increase Spectrum Reach's web visibility and search-driven traffic.
• Develop and implement structured data and schema markup so Spectrum Reach content is discoverable by both traditional search engines and AI-driven (agentic) search tools.
• Create detailed content briefs that guide the production of digital content optimized for standard and agentic search.
• Analyze data from Spectrum websites and external partners to identify search opportunities, performance trends, and visibility gaps.
• Monitor and report on key search metrics (rankings, organic traffic, click-through rates, AI search citations), translating findings into clear recommendations for stakeholders.
• Conduct keyword, competitor, and technical SEO audits to prioritize optimization work and improve site performance.
• Stay current on search engine algorithm changes and emerging AI search trends, and adapt strategies accordingly.

Kenntnisse

SEO

Analytical skills

Written communication

Cross-team collaboration

Ausbildung

Bachelor's degree or equivalent work experience

Tools

Google Analytics

Google Search Console

Semrush

Jobbeschreibung

Spectrum Reach is seeking a Website Search Optimization Analyst to partner with web strategy and development teams, enhancing Spectrum Reach's visibility and traffic. The role focuses on schemas, briefs, and data-driven optimization for both traditional and AI-driven search.

You will analyze data from Spectrum sites and partners, identify opportunities, and report key metrics with actionable recommendations. Strong communication and collaboration are essential.