AI-Powered Web SEO Analyst

Spectrum Reach; Charlotte (NC); On-site; USD 60,000 - 78,000; Full time

Job summary

Spectrum Reach is seeking a Website Search Optimization Analyst to work with web strategy and development teams to boost Spectrum Reach’s search visibility and drive traffic. The role focuses on structured data, schema markup, and content briefs for both standard and AI-driven search.

You will analyze data from Spectrum sites and partners to uncover opportunities, trends, and gaps, and translate findings into actionable recommendations for stakeholders across teams.

Qualifications

• 2–4 years of experience in SEO, search analytics, or digital marketing.
• Familiarity with schema markup, structured data, and technical SEO fundamentals (HTML, site architecture, crawlability).
• Familiarity with AI-driven search and how large language models surface and cite web content.
• Proficiency with SEO and analytics tools such as Google Analytics, Search Console, Semrush, or similar platforms.
• Strong analytical skills with the ability to interpret data and turn it into actionable insights.
• Excellent written and verbal communication skills, and the ability to collaborate across strategy, development, and content teams.

Responsibilities

• Partner with the web strategy and development teams to build strategies, plans, and tactics that increase Spectrum Reach’s web visibility and search-driven traffic.
• Develop and implement structured data and schema markup so Spectrum Reach content is discoverable by both traditional search engines and AI-driven (agentic) search tools.
• Create detailed content briefs that guide the production of digital content optimized for standard and agentic search.
• Analyze data from Spectrum websites and external partners to identify search opportunities, performance trends, and visibility gaps.
• Monitor and report on key search metrics (rankings, organic traffic, click-through rates, AI search citations), translating findings into clear recommendations for stakeholders.
• Conduct keyword, competitor, and technical SEO audits to prioritize optimization work and improve site performance.
• Stay current on search engine algorithm changes and emerging AI search trends, and adapt strategies accordingly.

Skills

SEO analytics

Data analysis

Collaboration

Communication

Education

Bachelor's degree or equivalent

Tools

Google Analytics

Google Search Console

Semrush

Job description

Spectrum Reach is seeking a Website Search Optimization Analyst to work with web strategy and development teams to boost Spectrum Reach’s search visibility and drive traffic. The role focuses on structured data, schema markup, and content briefs for both standard and AI-driven search.

You will analyze data from Spectrum sites and partners to uncover opportunities, trends, and gaps, and translate findings into actionable recommendations for stakeholders across teams.