Ecommerce Site Merchandiser: Boost Conversions & UX

Sportsman's Guide; Minneapolis (MN); On-site; USD 55,000 - 85,000; Full time

Job summary

Sportsman's Guide is seeking a Site Merchandiser to optimize our online storefront and drive sales across digital touchpoints. You will lead merchandising, content updates, and promotions, collaborating with Marketing, Creative, and UX to improve conversion and customer experience.

Using analytics and customer insights, you will plan campaigns, manage content, and continuously improve the shopper journey to maximize revenue and satisfaction across sports-focused categories.

Qualifications

• Experience in e-commerce, web merchandising, and digital retail.
• Strong understanding of online shopping behavior and conversion optimization.
• Familiarity with major e-commerce platforms and CMS.
• Passion for customers in fishing, camping, hunting, or shooting sports.
• Self-starter with initiative and attention to detail.

Responsibilities

• Develop promotions and digital campaigns across the website and emails.
• Plan and execute merchandising strategies on homepage, categories, and PDPs.
• Optimize site search, recommendations, and curated experiences.
• Collaborate with content and UX teams for compelling site experiences.
• Use analytics to derive insights and drive improvements in sales and CX.
• Ensure content accuracy and brand alignment across channels.
• Partner with creative to maintain consistent storytelling.
• Conduct site audits and A/B testing to improve conversion.
• Support online presence for SG membership promotions.

Skills

E-commerce experience

Web merchandising

Conversion optimization

Analytics familiarity

CMS proficiency

Customer focus

initiative

Detail-oriented

Tools

Commerce Tools

Shopify

Magento

Salesforce Commerce Cloud

BigCommerce

Job description

Sportsman's Guide is seeking a Site Merchandiser to optimize our online storefront and drive sales across digital touchpoints. You will lead merchandising, content updates, and promotions, collaborating with Marketing, Creative, and UX to improve conversion and customer experience.

Using analytics and customer insights, you will plan campaigns, manage content, and continuously improve the shopper journey to maximize revenue and satisfaction across sports-focused categories.