Brand Manager: Omni-Channel Growth & Launch Lead

Hill's Pet Nutrition; Overland Park (KS); On-site; USD 124,000 - 174,000; Full time

Benefits offered by this job

Salaried employees benefits package

401(k) retirement plan with company-mâ

Job summary

Hill's Pet Nutrition in Overland Park, Kansas is seeking a Brand Manager to develop and execute omni-channel marketing strategies for therapeutic nutrition. You will lead launches, manage budgets, and align cross-functional teams to drive brand growth and revenue. Strong analytical and project-management skills are essential.

The role focuses on developing marketing plans, media campaigns across traditional and digital platforms, and presenting measurable insights to optimize performance.

Qualifications

• Bachelor's degree
• 5+ years of experience in brand marketing, retail marketing, trade marketing, management consulting or related experience
• Experience with Digital/eComm marketing (paid search, digital display, social, etc)
• Proven track record of building brands, bringing new products to market successfully and ability to achieve operational results

Responsibilities

• Develop and execute omni-channel marketing, communication and media strategies for key therapeutic nutrition categories using insights & analytics to drive growth
• Identify issues / opportunities, analysis and propose action plans to achieve brand & business objectives
• Product portfolio management for key therapeutic nutrition categories
• Lead new product launches, re-launches, and updates
• Support P&L and A&P budget management
• Participate in strategic brand planning and overall brand communications plans
• Gain management alignment to brand strategies and go-to-market plans
• Manage large cross-functional teams to lead commercialization efforts
• Develop and lead omni-channel execution and go-to-market strategies for new product launches/relaunches, quarterly tentpole activations, key growth categories and strategic business initiatives
• Lead the creative development of brand marketing IMC’s
• Develop & monitor media campaigns across traditional (TV, Print, Radio) and digital platforms
• Develop & align strategic 6P marketing plans and important metrics
• Work closely with the Retail Marketing, Shopper Marketing and Business Development Managers to facilitate successful implementation of initiatives
• Develop sales materials for new & existing products; Design & produce promotions and promotional materials, and handover to sales operations for final field execution
• Develop and lead brand presence at veterinary conferences
• Identify & lead key “test and learn” opportunities
• Drive the implementation of margin improvement and revenue growth management initiatives
• Analyze data (sales, competitive, category) and identify key insights that can be turned into measurable marketing plans
• Develop strong business and functional understanding of the therapeutic condition segments, our products and the competitive set, and develop plans to address issues/opportunities
• Develop & utilize strong vet health care team and consumer (shopper) insights of the category, market and condition of focus.
• Understand the clinic retail environment, sales reps and field team needs to deliver strong promotional and marketing programs
• Support annual budget planning process
• Ongoing monitoring and analysis on brand sales, volume, market share, promotional activities, competitive insights
• Recommend areas for brand improvement and remediation

Skills

Analytical skills

Project management

Communication skills

Digital marketing

Critical thinking

Education

Bachelor's degree

Master's Degree in Business Administration

Job description

Hill's Pet Nutrition in Overland Park, Kansas is seeking a Brand Manager to develop and execute omni-channel marketing strategies for therapeutic nutrition. You will lead launches, manage budgets, and align cross-functional teams to drive brand growth and revenue. Strong analytical and project-management skills are essential.

The role focuses on developing marketing plans, media campaigns across traditional and digital platforms, and presenting measurable insights to optimize performance.