Web Marketing Lead: CX & SEO/SEM Strategy

Texas Capital Bank; United States; On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401K match

Paid time off

Paid holidays

PTO

Job summary

Texas Capital Bank is seeking a Marketing Web Lead to own the public-facing website strategy for consumer and small business banking. You will define KPIs with analytics, optimize SEM/SEO, and partner with marketing research and sales enablement to translate insights into web architecture.

Ideal candidates have 3–5 years in advertising or related fields, a bachelor's in business/marketing, experience with content creation and A/B testing, and familiarity with Acquia/Drupal, Asana, and

Qualifications

• 3–5 years in advertising, media or related field.
• Bachelor’s degree in business, marketing, or related field.
• Experience with content creation, strategy and content marketing.
• Working knowledge of search engine marketing and search engine optimization (SEM/SEO).
• Advanced knowledge of web content management tools such as Acquia/Drupal.
• Experience with A/B and multivariate experiments.
• Excellent planning and management skills to oversee multiple content campaigns.
• Demonstrated ability to collaborate with cross-functional teams.
• Superior communication, problem solving skills and ability to learn and adapt quickly.
• Self-motivated and strong organizational skills.

Responsibilities

• Own the overall strategy of the public facing Texas Capital website with a main focus on consumer and small business banking.
• Establish essential KPIs and metrics of content performance by working with the data and analytics team.
• Continuously optimize SEM/SEO capabilities to keep the brand top-of-mind for target markets.
• Work with marketing research and sales enablement to relay insights to web architecture.
• Stay up to date with web and CX trends to drive initiatives and enhance web properties.

Skills

Content creation

Content strategy

SEM/SEO

A/B testing

Cross-functional collaboration

Communication

Education

Bachelor's degree in business/marketing

Tools

Acquia/Drupal

Asana

Salesforce

Job description

Texas Capital Bank is seeking a Marketing Web Lead to own the public-facing website strategy for consumer and small business banking. You will define KPIs with analytics, optimize SEM/SEO, and partner with marketing research and sales enablement to translate insights into web architecture.

Ideal candidates have 3–5 years in advertising or related fields, a bachelor's in business/marketing, experience with content creation and A/B testing, and familiarity with Acquia/Drupal, Asana, and