Marketing Lead, Web & Growth Strategy

Texas Capital; Dallas (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Wellness program

Fertility and family benefits

Life and disability insurance

401K match

Paid time off

Paid holidays

Job summary

Texas Capital in Dallas seeks a web marketing lead to own the public website strategy for consumer and small business banking. You will set KPIs with the data team, optimize SEM/SEO, and work with marketing research and sales enablement to tailor content for target audiences.

Apply your cross-functional collaboration, strong communication, and problem-solving skills to drive CX improvements across our web properties in a regulated financial services environment.

Qualifications

• 3–5 years of experience in advertising, media, or social media with a strong B2C background.
• Bachelor’s degree in business or marketing.
• Experience with content creation, strategy, and content marketing.
• Knowledge of SEM/SEO.
• Advanced knowledge of Acquia/Drupal.
• Experience with A/B and multivariate experiments.
• Strong planning and management skills to oversee campaigns.
• Ability to collaborate with cross-functional teams.
• Excellent communication and problem-solving skills.
• Self-motivated with strong organizational skills.
• Adaptable and thrives in fast-paced environments.
• Familiar with Asana and Salesforce CRM tools.

Responsibilities

• Own the overall strategy of the public-facing Texas Capital website with a main focus on consumer and small business banking.
• Establish essential KPIs and metrics of content performance with data and analytics teams.
• Continuously optimize SEM/SEO capabilities to keep the brand top-of-mind in target markets.
• Collaborate with marketing research and sales enablement to uncover insights for web architecture.
• Stay up to date with CX trends to drive initiatives and improve web properties.

Skills

Advertising

Media

Social media

B2C background

Regulated industries

Education

Bachelor's degree in business/marketing

Tools

Acquia/Drupal

Asana

Salesforce

Job description

Texas Capital in Dallas seeks a web marketing lead to own the public website strategy for consumer and small business banking. You will set KPIs with the data team, optimize SEM/SEO, and work with marketing research and sales enablement to tailor content for target audiences.

Apply your cross-functional collaboration, strong communication, and problem-solving skills to drive CX improvements across our web properties in a regulated financial services environment.