Marketing Lead

Texas Capital Bank; Dallas (TX); On-site; USD 70,000 - 105,000; Full time

Job summary

Texas Capital Bank is seeking a Marketing Lead to own the public-facing website strategy for consumer and small business banking. You will set KPIs, collaborate with data teams, and drive content performance.

You will optimize SEM/SEO, partner with research and sales enablement, and stay ahead of CX trends to enhance digital properties in a fast-paced environment.

Qualifications

• Bachelor's degree in business, marketing, or a related field.
• Experience with content creation, strategy building and content marketing.
• Strong knowledge of SEM/SEO and web analytics.
• Experience with A/B and multivariate experiments and CMS tools.

Responsibilities

• Own the overall strategy of the public facing Texas Capital website for consumer and small business banking.
• Establish essential KPIs and metrics of content performance with analytics teams.
• Continuously optimize SEM/SEO to keep the brand top-of-mind for target markets.
• Collaborate with marketing research and sales enablement to relay insights to web architecture.

Skills

SEM/SEO

Content marketing

A/B testing

Cross-functional collaboration

CRM tools

Education

Bachelor's degree in business, marketing, or related field

Tools

Acquia/Drupal

Asana

Salesforce

Job description

## Marketing LeadApply: Dallas, TX: Richardson, TX: Full time: Posted Yesterday: JR106304Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people’s success — today and tomorrow. While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment — investing the time and resources to understand our clients’ immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships.Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO).Texas Capital is headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano, San Antonio, Chicago, Los Angeles and New York. For more information about joining our team, please visit us at www.texascapital.com. Position Responsibilities* Own the overall strategy of the public facing Texas Capital website with a main focus on consumer and small business banking.* Establish essential KPIs and metrics of content performance by working collaboratively with the data and analytics team.* Continuously optimize our SEM/SEO capabilities to ensure that the Texas Capital brand is top-of-mind for our target markets.* Work closely with marketing research and sales enablement teams to understand and uncover insights specific to target audiences and relay into web architecture.* Remain up to date with the latest web and CX trends to drive business initiatives now and forward looking to enhance overall effectiveness of web properties.**Qualifications*** 3-5 years’ experience in advertising, media, social media or a related field – strong B2C background and experience with highly regulated industries preferred.* Bachelor’s degree in business, marketing, or related degree.* Experience with content creation, strategy building and content marketing.* Working knowledge of search engine marketing and search engine optimization (SEM/SEO).* Advanced knowledge of web content management tools such as Acquia/Drupal.* Experience with A/B and multivariate experiments.* Excellent planning and management skills to oversee multiple content campaigns.* Demonstrated ability to collaborate with cross-functional teams.* Superior communication, problem solving skills and ability to learn and adapt quickly.* Self-motivated and strong organizational skills.* Demonstrates flexibility and thrives in fast-paced, dynamic and changing environments.* Comfortable using collaboration and CRM tools such as Asana and Salesforce.**Location:** Dallas, TX**Travel Requirements:** 15% (typically between corporate offices as needed)*The duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy.Texas Capital is an Equal Opportunity Employer.*