Web Experience & CRO Lead - Design-Driven Optimization

Amazon Inc.; Omaha (NE); In loco; USD 109.000 - 180.000; Tempo pieno

Descrizione del lavoro

Amazon Supply Chain Services is seeking a Web Experience & Experimentation Lead to drive end-to-end CRO across ASCS web properties. You will design, test, and optimize experiences that improve conversion and engagement, working with a team across strategy, growth, and publishing operations.

The role requires a strong UX/design background, hands-on testing with A/B/multivariate approaches, and collaboration with contractors to deliver production-ready designs.

Competenze

• Experience with A/B or multivariate testing.
• Bachelor's degree in UX Design, Interaction Design, Digital Marketing, or similar degree.
• 3+ years of experience in web design, conversion rate optimization, digital experience optimization, or a related role with a strong design/UX component.
• Design and UX background required - demonstrated ability to evaluate, critique, and improve web experiences through a design-thinking lens, with proficiency in Figma for wireframing, prototyping, and design collaboration.
• Proficiency in Adobe Analytics for web performance analysis, funnel reporting, and user behavior segmentation.
• Experience with UX testing platforms such as UserTesting.com or equivalent tools for validating design decisions.
• Strong analytical skills with the ability to translate quantitative and qualitative data into actionable design recommendations and business narratives.

Mansioni

• Own the experimentation and conversion rate optimization (CRO) program for all ASCS web properties - defining the testing roadmap, prioritizing hypotheses based on business impact, and managing test execution in Adobe Target to drive measurable improvements in conversion and engagement.
• Analyze customer journey and on-site engagement data using Adobe Analytics, heatmaps, and session recordings to identify friction points, drop-off patterns, and high-impact optimization opportunities.
• Design and prototype page-level improvements - layout changes, interaction patterns, form optimizations, CTAs, and content hierarchy adjustments - using Figma, translating data insights into concrete design solutions.
• Partner with art director contractors to bring test concepts to production-ready designs, ensuring visual quality and brand consistency while optimizing for performance.
• Conduct targeted usability tests using UserTesting.com or equivalent platforms to validate design hypotheses and inform optimization decisions - lightweight, iterative testing that feeds the experimentation pipeline.
• Collaborate cross-functionally with the web team, MarTech Operations (MTO) team, content team, and product marketing teams to ensure optimization insights inform content strategy, site architecture, and strategic project decisions.
• Produce clear, data-driven reports that connect test results and design changes to business outcomes, contributing to bi-weekly performance reviews and WBR inputs.

Conoscenze

A/B testing

UX Design

Figma

Adobe Analytics

UserTesting

Data analysis

Formazione

Bachelor's degree

Strumenti

Adobe Target

Hotjar

FullStory

Contentsquare

Quantum Metric

Descrizione del lavoro

Amazon Supply Chain Services is seeking a Web Experience & Experimentation Lead to drive end-to-end CRO across ASCS web properties. You will design, test, and optimize experiences that improve conversion and engagement, working with a team across strategy, growth, and publishing operations.

The role requires a strong UX/design background, hands-on testing with A/B/multivariate approaches, and collaboration with contractors to deliver production-ready designs.