Global Web Experience & Experimentation Lead

Amazon Inc.

New York (NY)

On-site

USD 120,000 - 180,000

Full time

12 days ago

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Job summary

Amazon Supply Chain Services (ASCS) is seeking a Web Experience & Experimentation Lead to drive end-to-end optimization for 4+ customer-facing web properties across international markets. You will own the CRO program, analyze journeys, design solutions in partnership with contractors, run A/B/multivariate tests, and scale successful approaches to improve conversion and engagement.

The role emphasizes a design/UX mindset, wireframing in Figma, and data-informed decision making using Adobe

Qualifications

Experience with A/B or multivariate testing.
Bachelor's degree in UX or related field.
3+ years in web design or CRO with strong design/UX.
Design and UX background with wireframes in Figma.
Proficiency in Adobe Analytics for web performance.
Experience with UX testing platforms like UserTesting.com.
Strong ability to translate data into design recommendations.

Responsibilities

Own the experimentation and conversion rate optimization (CRO) program for all ASCS web properties — defining the testing roadmap, prioritizing hypotheses based on business impact, and managing test execution in Adobe Target to drive measurable improvements in conversion and engagement.
Analyze customer journey and on-site engagement data using Adobe Analytics, heatmaps, and session recordings to identify friction points, drop-off patterns, and high-impact optimization opportunities.
Design and prototype page-level improvements — layout changes, interaction patterns, form optimizations, CTAs, and content hierarchy adjustments — using Figma, translating data insights into concrete design solutions.
Partner with art director contractors to bring test concepts to production-ready designs, ensuring visual quality and brand consistency while optimizing for performance.
Conduct targeted usability tests using UserTesting.com or equivalent platforms to validate design hypotheses and inform optimization decisions — lightweight, iterative testing that feeds the experimentation pipeline.
Collaborate cross-functionally with the web team, MarTech Operations (MTO) team, content team, and product marketing teams to ensure optimization insights inform content strategy, site architecture, and strategic project decisions.
Produce clear, data-driven reports that connect test results and design changes to business outcomes, contributing to bi-weekly performance reviews and WBR inputs.