Web Experience Architect - Ecommerce & UX

Pearson; Baton Rouge (LA); On-site; USD 65,000 - 75,000; Full time

Job summary

Pearson is seeking an Ecommerce Specialist to manage Pearson Virtual Schools’ public websites and CMS. You will shape web experiences, ensure brand consistency, and oversee new content and features.

Ideal candidates have strong digital standards, user-journey understanding, and cross-functional collaboration skills. Basic HTML/CSS, AEM and GA experience are valued in a fast-paced team setting.

Qualifications

• BA/BS degree in marketing, communications, technology or related field preferred.
• Experience in website marketing or digital marketing roles.
• Basic knowledge of HTML and CSS; AEM and GA experience preferred.

Responsibilities

• Lead content strategy, creation, maintenance and administration of Pearson Virtual Schools’ websites.
• Collaborate with internal teams and school reps to tailor content for audience needs and optimize conversions.
• Coordinate with creative/brand teams for content alignment and accessibility standards.
• Perform regular site audits, QA, and tests; propose improvements.
• Work with analytics, SEO and CRO teams to optimize pages and campaigns.

Skills

Time management

Project management

Communication

Independent work

Team collaboration

Education

BA/BS in marketing, communications, technology or related field

Tools

Adobe Experience Manager (AEM)

Google Analytics

Job description

Pearson is seeking an Ecommerce Specialist to manage Pearson Virtual Schools’ public websites and CMS. You will shape web experiences, ensure brand consistency, and oversee new content and features.

Ideal candidates have strong digital standards, user-journey understanding, and cross-functional collaboration skills. Basic HTML/CSS, AEM and GA experience are valued in a fast-paced team setting.