Web Conversion & Booking Growth Manager

WellBiz Brands, Inc.; Denver (CO); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Flexible time off and holiday schedule

Medical, dental, vision, and life insu

Health Savings Account

Flexible Spending Account

401K match

Monthly allowance for spend at WellBiz

Cell Phone reimbursement

Free Employee Assistance Plan

Job summary

WellBiz Brands, Inc. is seeking a Manager, Web & Conversion Optimization to optimize the booking funnel, landing pages, and A/B testing across its portfolio. You will work with brand directors, the CRM team, and agencies to reduce drop-off and drive conversion as part of the lifecycle strategy.

The role emphasizes SEO, site experience, and analytics to monitor performance and inform investment in site improvements across brands.

Qualifications

• 4+ years of experience in digital marketing, CRO, or web strategy.
• Proven track record of improving booking/e-commerce conversions through testing.
• Hands-on experience with A/B testing tools and web analytics platforms.
• Working knowledge of SEO best practices, including local search.
• Comfortable in a fast-paced, cross-functional environment with multiple partners.
• Strong communication skills and ability to translate data into clear recommendations.

Responsibilities

• Manage and optimize the end-to-end booking funnel across digital properties to improve visit-to-book conversion.
• Build and test landing pages to support campaigns, promotions, and membership acquisition.
• Design and manage an ongoing A/B and multivariate testing program to improve performance.
• Partner with brand directors and CRM to align digital touchpoints with lifecycle and retention.

Skills

Conversion optimization

A/B testing

Cross-functional collaboration

Strong communication

Booking/ecommerce experience

Web analytics

Tools

Optimizely

Google Optimize

VWO

Google Analytics 4

Adobe Analytics

Job description

WellBiz Brands, Inc. is seeking a Manager, Web & Conversion Optimization to optimize the booking funnel, landing pages, and A/B testing across its portfolio. You will work with brand directors, the CRM team, and agencies to reduce drop-off and drive conversion as part of the lifecycle strategy.

The role emphasizes SEO, site experience, and analytics to monitor performance and inform investment in site improvements across brands.