Web & Conversion Optimization Manager for Booking Growth

WellBiz Brands, Inc.; Denver (CO); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

HSA

FSA

401K match

Brand allowance

Cell phone reimbursement

Employee assistance plan

Job summary

WellBiz Brands, LLC. is seeking a Manager, Web & Conversion Optimization to own the digital experience, turning site visitors into guests and members.

This role sits at the intersection of customer strategy and digital execution—responsible for the booking funnel, landing page performance, A/B testing infrastructure, CRO, and SEO across WellBiz Brands' portfolio. You will work closely with brand directors, the CRM team, and agency partners, using data and experimentation to reduce drop-off,

Qualifications

• 4+ years in digital marketing or CRO, experience with multi-location or franchise models.
• Proven CRO improvements through testing and funnel optimization.
• Hands-on experience with A/B testing tools and web analytics.
• Strong SEO knowledge: technical, on-page, and local search.

Responsibilities

• Optimize end-to-end booking funnel across digital properties and improve visit-to-book rate.
• Create and test landing pages to support campaigns and membership acquisition.
• Design and manage ongoing A/B and multivariate testing program.
• Coordinate with brand directors and the CRM to align touchpoints with lifecycle strategies.
• Collaborate with Tech and agencies on site updates and promotions.

Skills

Digital marketing

Conversion rate optimization

A/B testing

Web analytics

SEO

Cross-functional collaboration

Communication

Multi-location experience

Tools

Optimizely

Google Optimize

VWO

Google Analytics 4

Adobe Analytics

Job description

WellBiz Brands, LLC. is seeking a Manager, Web & Conversion Optimization to own the digital experience, turning site visitors into guests and members.

This role sits at the intersection of customer strategy and digital execution—responsible for the booking funnel, landing page performance, A/B testing infrastructure, CRO, and SEO across WellBiz Brands' portfolio. You will work closely with brand directors, the CRM team, and agency partners, using data and experimentation to reduce drop-off,