Brand Web Strategist & SEO Content Lead

Belmont University

Nashville (TN)

On-site

USD 60,000 - 78,000

Full time

14 days+

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Job summary

Belmont University is seeking a qualified Web Specialist to support the production and implementation of content for the university web presence, advancing the brand and mission while encouraging enrollment.

The role collaborates with University Marketing & Communications, maintains WordPress sites, builds HTML emails, optimizes for SEO and accessibility, and analyzes performance with Google Analytics and related tools.

Qualifications

Experience building websites and email templates using HTML and CSS.
Experience with web content management systems, CRM systems and mass email marketing systems.
Experience with SEO and analytics tools to measure success.
Familiarity with accessibility and privacy considerations for web content.

Responsibilities

Support development of web content that aligns with Belmont University's brand and marketing objectives.
Build and maintain websites and HTML emails, CMS content, and online ads.
Collaborate across campus to ensure content is up-to-date and compliant with governance policies.
Utilize analytics tools to improve content findability, usability, and performance.
Ensure content is accessible and optimized for search and shareability.