Web Content & SEO Strategy Lead

Wesco; Pittsburgh (Allegheny County); Hybrid; USD 94,000 - 160,000; Full time

Job summary

Wesco is hiring a Manager of Web Content and SEO to lead a cross-functional team on the Digital and Content Marketing team. This hands-on role drives web content strategy, SEO, paid search, and emerging areas like AEO and GEO across marketing properties.

The position is hybrid in Pittsburgh, PA or Glenview, IL with a focus on editorial quality, search performance, and day-to-day leadership of a small team of content and search specialists.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• Master's degree in Marketing, Communications, Business, or related field preferred.
• 6–8+ years of progressive marketing experience in web content, editorial, or search marketing.
• 2+ years of leading people or directing the work of others preferred.
• Experience executing integrated campaigns with measurable results.
• Experience collaborating with Sales and cross-functional partners in a B2B environment.
• Strong project management and execution discipline.

Responsibilities

• Owns execution of integrated marketing programs across customer engagement, sales enablement, demand generation, and market awareness
• Implements marketing plans and manages associated activities, timelines, and deliverables
• Develops and executes campaigns in collaboration with cross functional partners and marketing leadership
• Interprets customer, sales, and performance data to identify opportunities and optimize programs
• Manages project workflows, agencies, and internal resources to ensure on time and on budget delivery
• Tracks results, communicates performance, and shares best practices and recommendations
• Coaches and supports team members; reinforces execution discipline and accountability

Skills

Leadership

Content strategy

SEO

Paid search

Analytics

Team leadership

Education

Bachelor's Degree in Marketing, Communications, Journalism, English, or related field

Master's Degree in Marketing, Communications, Business, or related field preferred

Tools

Google Analytics 4

Google Search Console

Semrush

Ahrefs

Adobe Experience Manager

Job description

Wesco is hiring a Manager of Web Content and SEO to lead a cross-functional team on the Digital and Content Marketing team. This hands-on role drives web content strategy, SEO, paid search, and emerging areas like AEO and GEO across marketing properties.

The position is hybrid in Pittsburgh, PA or Glenview, IL with a focus on editorial quality, search performance, and day-to-day leadership of a small team of content and search specialists.