Senior Web Content & SEO Leader (Paid Search)

WESCO; Glenview (IL); Vor Ort; USD 120.000 - 160.000; Vollzeit

Zusammenfassung

Wesco invites applications for a Manager, Web Content and SEO to own editorial quality and search performance across our marketing and commercial web properties. This hands-on leadership role edits content directly, sets editorial standards, and guides a small team of content and search specialists.

The role leads enterprise search and discoverability strategy—SEO, AEO, and GEO—in collaboration with our Digital Commerce team, accountable for day-to-day results and paid search spend against

Qualifikationen

• Bachelor's in Marketing, Communications, Journalism, English or related field required.
• Masters degree preferred in Marketing, Communications, Business or related field.
• 6–8+ years of progressive marketing experience in web content, editorial, or search marketing.
• 2+ years leading people or directing the work of others preferred.
• Experience collaborating with Sales and cross-functional partners in a B2B environment.
• Strong project management, prioritization, and execution discipline.
• Analytical mindset with ability to interpret performance data and customer insights.
• Effective communicator with the ability to influence and align stakeholders.
• Experience publishing and managing content in an enterprise CMS, with Adobe Experience Manager preferred.

Aufgaben

• Owns editorial quality and standards across marketing and commercial web properties.
• Leads enterprise search and discoverability strategy (SEO, AEO, GEO) with Digital Commerce team.
• Run paid search programs and manage spend against targets.
• Edit and optimize web content for clarity, brand voice, and accessibility.
• Lead campaigns with cross-functional partners and marketing leadership.
• Coach and develop a small team of content and search specialists.

Kenntnisse

Editorial Leadership

SEO Strategy

Team Leadership

Content Marketing

Paid Search

Analytics

Ausbildung

Bachelor's in Marketing/Communications/Journ/English

Master's in Marketing/Communications/Business

Tools

Google Analytics 4

Google Search Console

Semrush

Ahrefs

Adobe Experience Manager

Jobbeschreibung

Wesco invites applications for a Manager, Web Content and SEO to own editorial quality and search performance across our marketing and commercial web properties. This hands-on leadership role edits content directly, sets editorial standards, and guides a small team of content and search specialists.

The role leads enterprise search and discoverability strategy—SEO, AEO, and GEO—in collaboration with our Digital Commerce team, accountable for day-to-day results and paid search spend against