Web Content and Editorial Specialist

Penn State University; United States; On-site; USD 66,000 - 95,000; Full time

Benefits offered by this job

75% tuition discount

Competitive benefits package

Job summary

Penn State University is seeking a Web Content and Editorial Specialist within the Enrollment Management Office. The role leads day-to-day web content and email design across divisions, leveraging CMS tools, digital marketing strategies, and branding standards to support enrollment goals.

Responsibilities include maintaining current content, coordinating digital collateral, auditing accessibility, and adhering to workflow processes.

Qualifications

• Bachelor's Degree is required.
• 6+ years of relevant experience or an equivalent combination of education and experience accepted.
• Experience using a content management system (CMS) and applying governance/workflow processes.
• Knowledge of accessibility guidelines and modern content standards.

Responsibilities

• Maintain accurate, current, user-focused content following best practices.
• Support ongoing digital content improvements and optimization.
• Work within governance and workflow processes for content approval.
• Serve as a reliable point of contact for content-related needs.
• Write clear, concise content for web and CRM users.
• Plan page builds to support audience goals and enrollment objectives.
• Manage assets, links, and metadata in the CMS.

Skills

Content management

Web editorial skills

Brand voice/editorial standards

Accessibility compliance

Education

Bachelor's degree

Tools

CMS

Job description

Approval of remote and hybrid work is not guaranteed regardless of work location.

POSITION SPECIFICS

The Enrollment Management Office at Penn State is seeking applications for the position of Web Content and Editorial Specialist . This role supports the development and execution of marketing and communications initiatives that advance the goals, programs, and services of the campus, academic, or administrative unit; serves as the primary owner of day-to-day web content and email design within all divisions of Enrollment Management; employs a variety of marketing, communications, and web strategies, including digital marketing and content development; coordinates the production of digital marketing collateral, supports campaign execution, monitors performance analytics, and ensures that communications align with organizational branding, accessibility standards, and strategic priorities.

The Web Content and Editorial Specialist is responsible for:

• Maintaining accurate, current, and user-focused content that follows best practices
• Supporting ongoing digital content improvements and optimization
• Working within established governance and workflow processes
• Serving as a reliable point of contact for content-related needs
• Using the content management system (CMS) and available content types
• Adhering to established intake and approval processes
• Documenting and communicating requested changes effectively
• Writing clear, concise, and structured content for web and CRM users
• Understanding enrollment goals and key user audiences
• Regularly reviewing and maintaining Enrollment Management content areas
• Planning for page building using content and content types in a way that supports the intended audience and goal
• Managing assets, links, and metadata consistently in the CMS

The Web Content and Editorial Specialist must:

• Follow accessibility guidelines including reviewing compatibility with screen readers and assistive technologies; auditing both new and existing content for accessibility compliance; and structuring content for readability (headings, skimmability, content type selection)
• Follow and edit according to Penn State Brand Guidelines including applying brand voice and editorial standards consistently; writing in a clear, concise, and student-focused way; and writing effective headings, body copy, and metadata to support modern discovery channels, including search engines and AI platforms
• Ensure content is accurate, current, and relevant including addressing updates in a timely manner and participating in content audits, reviews, or planning efforts as needed

MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS

Bachelor's Degree

6+ years of relevant experience; or an equivalent combination of education and experience accepted

Required Certifications:
None

BACKGROUND CHECKS/CLEARANCES

Employment with the University will require successful completion of background check(s) in accordance with University policies.

Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.

SALARY & BENEFITS

The salary range for this position, including all possible grades, is $65,508.00 - $94,980.00.

Salary Structure - Information on Penn State's salary structure

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page .

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review h