Web Analytics Lead: Growth & Optimization

Veriipro; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Veriipro is seeking a Web Analytics Lead to drive the analytics behind its digital experience strategy. You will own web measurement frameworks and lead initiatives that influence product, UX, and marketing decisions.

This role requires at least 5 years of web analytics experience, proficiency in platforms such as Google Analytics, and strong SQL skills. The ideal candidate will collaborate with various teams to define success metrics and improve site performance through data insights.

Qualifications

• 5+ years of web analytics experience in an e-commerce or digital product environment.
• Proficiency with analytics platforms like Google Analytics and Adobe Analytics.
• Hands-on experience with SQL and BI visualization tools is required.

Responsibilities

• Own web analytics strategy and measurement frameworks across digital properties.
• Design, maintain, and evolve tagging and data collection architecture.
• Build dashboards and reports translating raw data into business recommendations.
• Lead A/B testing and conversion analysis initiatives.

Skills

Web analytics experience

Proficient with Google Analytics

Hands-on SQL skills

Strong understanding of digital marketing

Excellent communication skills

Tools

Google Tag Manager

Adobe Analytics

Job description

Veriipro is seeking a Web Analytics Lead to drive the analytics behind its digital experience strategy. You will own web measurement frameworks and lead initiatives that influence product, UX, and marketing decisions.

This role requires at least 5 years of web analytics experience, proficiency in platforms such as Google Analytics, and strong SQL skills. The ideal candidate will collaborate with various teams to define success metrics and improve site performance through data insights.