Senior Web Analytics Lead — Data-Driven Product Insights

Spread Group; Germany (OH); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

30 days paid vacation

Employee discounts on products

Modern office spaces for collaboration

Regular company events

Job summary

Spread Group is seeking a (Senior) Web Analyst to own and evolve its digital measurement ecosystem. You will work at the intersection of Product, Marketing and Engineering to ensure accurate, scalable and privacy-compliant data collection.

You will define KPIs, build insights dashboards and drive experimentation with A/B testing, contributing to product and business decisions. English communication is essential for collaboration with global teams.

Qualifications

• Several years of Web Analytics, Digital Analytics, Marketing Analytics or Product Analytics experience.
• Hands-on with modern tracking implementations and measurement architectures.
• Experience with tag management systems such as Adobe Experience Platform Tags or Google Tag Manager.
• Experience with Adobe Analytics, GA4 or similar enterprise analytics platforms.
• Strong knowledge of JavaScript and SQL/Python.

Responsibilities

• Own and evolve digital measurement across multiple products.
• Design, implement and optimise client-side and server-side tracking.
• Define KPIs with cross-functional stakeholders and develop tracking specifications.
• Analyse user behaviour, build dashboards, and provide actionable recommendations.
• Design, implement and evaluate A/B tests and measure impact of changes.

Skills

Web Analytics

Digital Analytics

Marketing Analytics

Product Analytics

Tag management

Adobe Analytics

Google Analytics 4

JavaScript

SQL

Python

Data quality

Analytics governance

English communication

Tools

Adobe Experience Platform Tags

Google Tag Manager

Looker Studio

Power BI

Tableau

BigQuery

Snowflake

Job description

Spread Group is seeking a (Senior) Web Analyst to own and evolve its digital measurement ecosystem. You will work at the intersection of Product, Marketing and Engineering to ensure accurate, scalable and privacy-compliant data collection.

You will define KPIs, build insights dashboards and drive experimentation with A/B testing, contributing to product and business decisions. English communication is essential for collaboration with global teams.