Ecommerce Analytics & Optimization Lead

Veriipro; Miami (FL); On-site; USD 85,000 - 125,000; Full time

Job summary

Veriipro is seeking a Web Analytics professional to analyze website and eCommerce performance, develop dashboards and reports, and drive data-driven optimization strategies. The role involves collaborating with product and marketing teams, querying data across sources, and ensuring accuracy of insights for business impact.

The ideal candidate has 4+ years in digital analytics, proficiency with Adobe Analytics or Google Analytics, and strong SQL skills, plus experience with Power BI or Tableau

Qualifications

• 4+ years of experience in Web Analytics or Digital Analytics.
• Hands-on experience with Adobe Analytics (preferred) or Google Analytics.
• Strong experience creating dashboards, reports, and analytical insights.
• Solid understanding of Web Analytics KPIs, website optimization, and eCommerce/product performance metrics.

Responsibilities

• Analyze website and eCommerce performance using analytics tools.
• Develop and maintain dashboards, reports, and data visualizations to track key metrics.
• Perform in-depth data analysis to identify trends, customer behavior, and optimization opportunities.
• Monitor and report on web analytics KPIs, user engagement, conversion rates, and digital performance.
• Partner with business, product, and marketing teams to provide data-driven recommendations.
• Write and optimize SQL queries to extract, analyze, and validate data from multiple sources.
• Ensure data accuracy and support ongoing web analytics implementation and reporting improvements.
• Present insights and recommendations to stakeholders to improve customer experience and business outcomes.

Skills

Web Analytics

Adobe Analytics

SQL

Dashboards Reports

Communication

Tools

Power BI

Tableau

Job description

Veriipro is seeking a Web Analytics professional to analyze website and eCommerce performance, develop dashboards and reports, and drive data-driven optimization strategies. The role involves collaborating with product and marketing teams, querying data across sources, and ensuring accuracy of insights for business impact.

The ideal candidate has 4+ years in digital analytics, proficiency with Adobe Analytics or Google Analytics, and strong SQL skills, plus experience with Power BI or Tableau