Digital Analytics & Engineering Lead

1--800-Contact; Salt Lake City (UT); Hybrid; USD 130,000 - 185,000; Full time

Benefits offered by this job

Free eye exams for your entire family

Deep discounts on lenses, glasses, and

401(k) match

Flexible PTO

In-house restaurant with discounted/me

Free snacks, ice cream, and drinks

Full onsite gym

Job summary

SeekWell seeks a Manager of Digital Analytics & Engineering to steer measurement architecture across web and mobile, partnering with Marketing, Product, Engineering, and Data teams. You will design scalable analytics, maintain data integrity, and drive insights that influence strategy.

The role blends analytics and engineering, requiring deep Adobe Analytics experience, data-layer design, and hands-on experimentation leadership. Hybrid work supported.

Qualifications

• Bachelor’s degree in a quantitative, technical, or related field.
• 8+ years of experience in digital analytics, analytics engineering, marketing technology, or related field.
• Deep experience with digital analytics platforms and measurement for web and mobile.

Responsibilities

• Lead digital analytics and measurement strategy across web and mobile app experiences.
• Use data to understand customer behavior, identify friction, and influence product/marketing strategy.
• Design, implement, and evolve analytics solutions ensuring data is accurate and scalable.
• Own and advance the Adobe analytics ecosystem including Adobe Analytics, Customer Journey Analytics, Adobe Experience Platform, and Adobe Tags.
• Partner with Product and Engineering to define analytics requirements and implement high-quality measurement solutions.
• Design and maintain data layers, event schemas, identity strategies, and classifications.
• Establish QA processes to improve data reliability.
• Lead A/B tests with post-impact analysis and recommendations.
• Create reporting frameworks to evaluate digital performance and opportunities.
• Coordinate across Analytics, Marketing, Product, Engineering, and Data teams.

Skills

Adobe Analytics

Adobe Tags

Customer Journey Analytics

Adobe Experience Platform

Data layers

Event tracking

Identity strategy

Tag management

Quality assurance

A/B testing

Cross-functional leadership

Communication

Project leadership

Education

Bachelor’s degree in a quantitative/technical field

Tools

Adobe Analytics

Adobe Tags

Customer Journey Analytics

Adobe Experience Platform

Job description

SeekWell seeks a Manager of Digital Analytics & Engineering to steer measurement architecture across web and mobile, partnering with Marketing, Product, Engineering, and Data teams. You will design scalable analytics, maintain data integrity, and drive insights that influence strategy.

The role blends analytics and engineering, requiring deep Adobe Analytics experience, data-layer design, and hands-on experimentation leadership. Hybrid work supported.