GA4 Analytics Lead for Product Experience

Left Field Labs; Culver City (CA); On-site; USD 83,000 - 124,000; Full time

Job summary

Left Field Labs is seeking a Web Analytics Lead in Culver City, CA to own the end-to-end measurement lifecycle from tracking specs to GA4 audits and client insights.

You will translate business questions into trackable events, define tagging plans, ensure hygiene across projects, and work with devs on dataLayer implementations. Build client-facing dashboards and deliver actionable recommendations based on funnel analytics.

Qualifications

• Deep, hands-on experience with GA4 (Events, Conversions, DebugView)
• Strong grasp of funnels, attribution basics, and KPI frameworks
• Proficiency in tag configuration, custom variables, versioning, and rollback practices
• Validation workflow using Tag Assistant, network inspections, and cross-browser testing
• Ability to explain data to non-technical stakeholders and lead calls

Responsibilities

• Translate business questions into trackable events and success metrics
• Define and maintain Tracking/Tagging Plans
• Establish naming conventions and parameter hygiene across projects
• Collaborate with dev teams on dataLayer implementations and custom event tracking
• Manage GA4 environments including events, user properties, conversions, audiences
• Produce performance summaries and recommendations from engagement and funnels

Skills

Stakeholder communication

Data storytelling

Tools

GA4

Looker Studio

Google Tag Manager

JIRA

Slack

Job description

Left Field Labs is seeking a Web Analytics Lead in Culver City, CA to own the end-to-end measurement lifecycle from tracking specs to GA4 audits and client insights.

You will translate business questions into trackable events, define tagging plans, ensure hygiene across projects, and work with devs on dataLayer implementations. Build client-facing dashboards and deliver actionable recommendations based on funnel analytics.