Web Analytics Lead

Left Field Labs; United States; Remote; USD 83,000 - 124,000; Full time

Job summary

Left Field Labs is seeking a Web Analytics Lead to partner with product and marketing teams to measure and optimize web experiences. You will translate business questions into tracking specs, audit GA4 implementations, and deliver high-level insights to clients.

The role emphasizes GA4 mastery, data storytelling, and building dashboards in Looker Studio. Collaboration with development on dataLayer and tagging plans is essential, with opportunities to influence product experiences.

Qualifications

• Deep, hands-on experience with GA4 (Events, Conversions, DebugView).
• Strong grasp of conversion funnels, attribution basics, and KPI frameworks.
• Proficiency in tag configuration and data layering for robust tracking implementations.
• Ability to translate business questions into tracking specs and dashboards for clients.
• Experience explaining data insights to non-technical stakeholders and documenting processes.

Responsibilities

• Translate high-level business questions into trackable events and success metrics.
• Define and maintain comprehensive Tracking/Tagging Plans.
• Establish and enforce naming conventions and parameter hygiene across projects.
• Work closely with dev teams on dataLayer implementations and custom event tracking.
• Manage GA4 environments including events, user properties, and audience segmentation.
• Produce performance summaries and recommendations based on content engagement and funnel analysis.
• Build client-facing dashboards in Looker Studio and conduct ad-hoc investigations.

Skills

GA4

Conversions

KPI frameworks

Data storytelling

Tag configuration

Tools

Looker Studio

Google Tag Manager

JIRA

Slack

Job description

About Us

Who We Are

Left Field Labs is the creative technology agency that builds what's next. We partner with the world's most ambitious brands to transform breakthrough technology into extraordinary human experiences. Since 2008, we've delivered end-to-end digital transformation services-from strategy to platform development to immersive experiences for the biggest companies in the world, including Google, Amazon, and Meta.

What We Do

• Digital Experience: We architect seamless digital ecosystems that simplify complexity and drive measurable impact. Whether launching new platforms or evolving legacy systems, we strike the perfect balance between innovation and pragmatism
• Product Innovation: We build scalable platforms and products in lockstep with organizations, identifying and seizing new technology opportunities.
• Immersive: We create immersive, cross-media experiences that move beyond omnichannel thinking, blending digital, social, AI, and physical spaces to engage and delight.
• Applied AI: We transform AI from a tech tool to the infrastructure for business evolution-enhancing decision-making, unlocking new efficiencies, and expanding human capacity Our AI solutions power predictive intelligence, sharper decision-making, and game-changing innovation.

Overview

What You Will Do

Lefield Labs is looking for a Web Analytics Lead to join our team. This is not a standard marketing dashboard role; we need a strategic partner who understands the fundamentals of web analytics and product experiences.

You will be responsible for the end-to-end measurement lifecycle, from translating business questions into tracking specs to auditing GA4 implementations and delivering high-level insights to clients.

• Translate high-level business questions into trackable events and success metrics
• Define and maintain comprehensive Tracking/Tagging Plans
• Establish and enforce strict naming conventions and parameter hygiene across projects

• Work closely with dev teams on dataLayer implementations and custom event tracking

• Manage complex GA4 environments including events, user properties, conversion validation, and audience segmentation
• Utilize Explorations (funnel analysis, pathing, and segment overlap) to uncover UX friction

• Produce performance summaries and recommendations based on content engagement and funnel drop-off
• Build clean, client-facing dashboards in Looker Studio
• Conduct ad-hoc investigations to answer specific product-experience questions

Responsibilities

What You Will Need to be Successful

• Deep, hands-on experience with GA4 (Events, Conversions, DebugView)
• GA4, Looker Studio, Google Tag Manager, and collaboration tools (JIRA, Slack)
• Strong grasp of conversion funnels, attribution basics, and KPI frameworks
• Proficiency in tag configuration, custom variables, versioning, and rollback practices
• Validation workflow using Tag Assistant, network inspections, and cross-browser testing

• You are comfortable leading a call and explaining "the why" behind the data to non-technical stakeholders
• You treat documentation as a core deliverable, not an afterthought

Equal Opportunities

Left Field Labs is an equal opportunity employer committed to providing equal employment opportunities to all applicants and team members, regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law. This includes the City of Los Angeles Fair Chance Initiative for Hiring Ordinance related to an applicant's criminal history (LAMC 189.00). Left Field Labs makes reasonable accommodations for handicapped and disabled team members.

Left Field Labs is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States.

Compensation

The hourly range for this role is $60.00 to $90.00 and applies only to jobs performed in Culver City, California. This range represents the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. Please note that we may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's position within the salary range will be based on several factors, including but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.