Web Analytics Analyst

WorkGenius Group; New York (NY); On-site; USD 41,000 - 83,000; Part time

Job summary

WorkGenius Group is seeking a Web Analytics Analyst to lead the development of actionable consumer insights for a U.S. e-commerce client, aiming to improve the digital customer experience and drive website conversions in New York.

You will use Adobe SiteCatalyst/Omniture Discover and other tools to perform funnel and behavior analyses, create dashboards, and provide clear, data-driven recommendations to cross-functional teams.

Qualifications

• Bachelor's degree and 2–3 years of relevant experience in e-commerce or digital marketing.
• 2+ years of Adobe SiteCatalyst/Omniture experience with tracking and implementation knowledge.
• Strong analytical, problem-solving, and leadership abilities with ROI understanding.
• Excellent verbal and written communication; ability to present complex data clearly.
• Ability to work across teams and adapt to changing priorities.

Responsibilities

• Lead the development of actionable consumer insights to improve the digital customer experience and drive website conversion for U.S. e-commerce.
• Use Adobe SiteCatalyst/Omniture Discover and other analytics tools to conduct funnel, conversion, behavioral, and ad hoc analyses.
• Create, maintain, and deliver dashboards and reports for stakeholders with data-driven recommendations.
• Collaborate with partners on performance measurement plans for product launches and campaigns.
• Support web analytics platform development and maintenance with cross-functional teams.

Skills

Web analytics

Adobe SiteCatalyst

Omniture Discover

Conversion analysis

Funnel analysis

Digital marketing

E-commerce analytics

Dashboard development

Behavioral targeting

Performance measurement

Education

Bachelor's degree

Tools

DTM

Job description

• Lead the development of actionable consumer insights to improve the digital customer experience and drive website conversion for our client’s U.S. e-commerce business.
• Use Adobe Omniture SiteCatalyst, Discover, and other analytics tools to conduct funnel, conversion, behavioral, and ad hoc analyses.
• Create, maintain, and deliver dashboards and reports for stakeholders, including clear data-driven recommendations.
• Collaborate with internal and external partners on performance measurement plans for product launches and campaigns, including targets, deliverables, and performance reporting.
• Support web analytics platform development and maintenance while partnering with Digital Marketing, Site Merchandising, and cross-functional teams.

Title:

Web Analytics Analyst

Industry:

Retail / E-commerce

Location:

New York, NY

Duration:

26 weeks

Responsibilities

• Lead the development of actionable consumer insights to improve the digital customer experience and drive website conversion for our client’s U.S. e-commerce business.
• Use Adobe Omniture SiteCatalyst, Discover, and other analytics tools to conduct funnel, conversion, behavioral, and ad hoc analyses.
• Create, maintain, and deliver dashboards and reports for stakeholders, including clear data-driven recommendations.
• Collaborate with internal and external partners on performance measurement plans for product launches and campaigns, including targets, deliverables, and performance reporting.
• Support web analytics platform development and maintenance while partnering with Digital Marketing, Site Merchandising, and cross-functional teams.

Requirements

• Strong analytical, critical-thinking, leadership, and problem-solving capabilities, with an understanding of financials, ROI, and profitability.
• Excellent verbal and written communication skills, including the ability to present complex information clearly and make actionable recommendations.
• Ability to work proactively across business divisions, adapt to changing priorities, and contribute effectively as a team player.
• Bachelor’s degree and 2-3 years of relevant professional experience, ideally in e-commerce or digital marketing.
• At least 2 years of Adobe SiteCatalyst/Omniture experience; ability to articulate tracking and implementation requirements is required, and DTM experience is a plus.

Skills

• Web analytics
• Adobe SiteCatalyst
• Omniture Discover
• Conversion analysis
• Funnel analysis
• Digital marketing
• E-commerce analytics
• Dashboard development
• Behavioral targeting
• Performance measurement

Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.