Web Analytics Manager

Collabera; Foster City (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

A leading IT staffing firm is seeking a Web Analytics Manager in Foster City, CA. The role involves providing technical leadership for web analytics tools to enhance site engagement and conversions. Candidates should have 5-7 years of experience with web analytics platforms and possess strong skills in report development, A/B testing, and technical implementation. This is a one-year contract with potential extensions, requiring a strategic mindset and analytical skills.

Qualifications

• 5-7 years reporting and technical background in web analytics.
• Experience with enterprise-class web analytics platforms is necessary.

Responsibilities

• Define best practices for analyzing online user behavior.
• Perform analytics tool administration including account management.
• Run regularly scheduled web analytics reports for actionable insights.
• Ensure data quality and integrity for audiences.

Skills

Web analytics premium

Technical background

Executive presentation skills

Managing enterprise-class web analytics platforms

Developing custom reports

SEO/SEM measurement techniques

Intermediate Excel skills

A/B and multivariate testing

Job description

We provide cost-effective, high quality IT resources to meet talent needs through Staff Augmentation, Global Talent Management, Value Added Services through CLASS (Competency Leveraged Advanced Staffing & Solutions) Permanent Placement Services and Vendor Management Programs. Collabera has been a leader in IT staffing for over 24 years and is one of the largest diversity IT staffing firms in the industry. We are known for our high-touch, customer-centric approach, offering our clients unmatched quality, responsiveness and flexibility. Collabera has been named the Best Staffing Firm to Work For in the large firm category by Staffing Industry Analysts, the global advisor on contingent work, for four consecutive years.

Job Description

Position Details:

Job Title: Web Analytics Manager
Duration: 1 year with possible extensions
Location: Foster City, CA

The Web Analytics Manager reports the Director of Digital Marketing for Merchant Sales & Solutions, providing technical leadership and support for web analytics tools that deliver insights to help increase site visitors, create deeper engagement, and improve online conversions. She/He will work closely with global and regional marketing teams to ensure KPIs and success metrics are tightly aligned with digital marketing objectives, and measure/analyze cross-platform digital engagement across websites, microsites, digital assets, social media, video, and beyond. The ideal candidate will be highly skilled in managing the administration, tagging and customization of web analytics tools. Typical tasks will include constructing and maintaining in-tool dashboards, regularly scheduled web reporting, and ad-hoc reporting. Duties will also include a key leadership role in the technical implementation and execution of a new web analytics system (GA Premium), in tight integration with related systems (Eloqua Marketing Automation, Salesforce CRM, Demandbase).

Responsibilities

• Define best practice approaches for analyzing online user behavior, configuring web analytics technology, and for interpreting data
• Perform all duties of an analytics tool administrator including creating/managing account access, all site tagging and configurations, custom dashboards, and user training as requested
• Participate in all Global/Regional Marketing kick-off activities to ensure necessary analytics tracking is set-up prior to site or campaign launches
• Run regularly-scheduled web analytics reports that contribute meaningful analysis and actionable insights
• Monitor and provide best practices for improvements of online conversions to optimize campaign success, in collaboration with Digital Marketing and Marketing Operations teams
• Ensure data quality and integrity for key audiences within marketing, sales and other internal organizations
• Determine objectives, methods and tools needed for iterative testing and optimization
• Lead regular tagging audits, providing best practices, and trouble-shooting to ensure accuracy
• Conduct ad-hoc analysis and reporting for internal clients as requested

Qualifications

Must Have Skills:

• 5-7 years reporting, and technical background Experience with Web analytics premium, and Web tag manager
• Executive presentation skills (show on the resume the experience)

Skills and Experience:

• 4-5+ years’ experience managing enterprise-class web analytics platforms (e.g., Web Analytics, Adobe Analytics/Omniture, WebTrends); expertise with web analytics platform migrations highly valuable
• Proficiency developing custom reports, advanced segments, and complex goals, and the interpretation and presentation of findings
• Experience with SEM/SEO measurement techniques across both owned and paid media; social media measurement tools (NetBase, Radian6, Origami Logic, etc.) a plus
• Intermediate Excel skills and an ability to integrate disparate data sets into clear, concise reports
• Experience with A/B and multivariate testing techniques and best practices
• A passion to stay current with issues and trends in digital marketing, with an emphasis on measurement and reporting, especially for mobile and emerging technologies