VP, Video Advertising Growth & Strategy
Dow Jones Company
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Benefits offered by this job
Job summary
Dow Jones is seeking a commercially minded VP, Video Sales & Strategy to drive growth and commercialization of its digital video advertising business. The role blends strategic thinking with execution, refining go-to-market strategy, building key relationships, and expanding revenue opportunities.
The VP will lead cross-functional teams, work with sales leadership, product, programming, audience, and finance to maximize video inventory value and develop scalable solutions for advertisers and
Qualifications
- 15+ years in digital media, advertising sales or agency investment.
- Deep experience buying, selling or commercializing digital video inventory.
- Strong understanding of multi-platform video buying/selling and measurement.
Responsibilities
- Develop and execute the commercial and go-to-market strategy for digital video advertising.
- Define video inventory positioning, packaging and pricing to maximize value across platforms.
- Grow revenue through direct, agency, programmatic and new demand channels.
Skills
Job description
Dow Jones is seeking a commercially minded VP, Video Sales & Strategy to drive growth and commercialization of its digital video advertising business. The role blends strategic thinking with execution, refining go-to-market strategy, building key relationships, and expanding revenue opportunities.
The VP will lead cross-functional teams, work with sales leadership, product, programming, audience, and finance to maximize video inventory value and develop scalable solutions for advertisers and
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