VP, Digital Video Sales & Growth Strategy

Dow Jones & Company; New York (NY); Híbrido; USD 300.000 - 540.000; Jornada completa

Descripción de la vacante

Dow Jones is seeking a commercially minded VP, Video Sales & Strategy to drive growth and commercialization of its digital video advertising business. You will shape go-to-market strategy and develop key relationships with advertisers, agencies, and platforms.

The role reports to the SVP of Advertising Sales and collaborates with the video team under the Chief Growth Officer, focusing on monetizing inventory across FAST, AVOD/SVOD, YouTube, and programmatic channels.

Formación

• 15+ years of experience in digital media, advertising sales, video advertising, or agency investment.

Responsabilidades

• Develop and execute the commercial and go-to-market strategy for digital video advertising.
• Define positioning, packaging, and pricing strategy for video inventory to maximize value across platforms.
• Identify growth opportunities across direct, agency, programmatic, and new demand channels.
• Partner with internal teams (product, programming, operations, finance) to create and commercialize scalable video solutions leveraging Dow Jones brands.
• Monitor marketplace dynamics, competitive offerings and advertiser demand to inform video sales strategy and commercial positioning.
• Identify opportunities to grow existing video revenue and develop new sources of demand.
• Serve as an internal subject matter expert on the evolving digital video marketplace and the changing ways video is bought and sold.
• Leverage existing and build relationships with key stakeholders within the digital and video buying centers at major media agencies and agency holding companies.
• Lead strategic conversations and business development efforts with senior agency and client stakeholders.
• Represent the brand at industry events including Newfronts, Upfronts, Possible, Cannes.
• Work directly with agency leaders and buyers to understand evolving marketplace needs and translate those insights into commercial opportunities.
• Leverage and develop relationships across the broader digital video ecosystem, including advertisers, agencies, platforms and other key industry stakeholders.
• Help build and lead a focused video sales capability targeting agency and client video buying centers.
• Manage and develop a dedicated team as the organization and business opportunity evolve.
• Coach sellers on navigating complex agency organizations and developing relationships with relevant planning, investment and buying stakeholders.
• Collaborate with the broader Dow Jones sales organization to align coverage and maximize opportunities.

Conocimientos

Digital media

Advertising sales

Video advertising

Descripción del empleo

Dow Jones is seeking a commercially minded VP, Video Sales & Strategy to drive growth and commercialization of its digital video advertising business. You will shape go-to-market strategy and develop key relationships with advertisers, agencies, and platforms.

The role reports to the SVP of Advertising Sales and collaborates with the video team under the Chief Growth Officer, focusing on monetizing inventory across FAST, AVOD/SVOD, YouTube, and programmatic channels.