VP, Digital Video Revenue & Strategy

News Corp; New York (NY); On-site; USD 275,000 - 335,000; Full time

Benefits offered by this job

Comprehensive Healthcare Plans

Paid Time Off

Retirement Plans

Comprehensive Insurance Plans

Lifestyle Programs & WellnessResources

Education Benefits

Family Care Benefits & Caregiving

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Financial Health Programs

Cybersecurity Protection

Job summary

Dow Jones is seeking a commercially minded VP, Video Sales & Strategy to drive growth of its digital video advertising business. The role blends strategic thinking with execution to refine go-to-market strategy, develop key relationships, and expand revenue opportunities across premium publishers and platforms.

The VP will report to an SVP of Advertising Sales and work with the Chief Growth Officer, shaping commercial strategy for current and future video inventory.

Qualifications

• 15+ years of experience in digital media, advertising sales, video advertising, or agency investment.
• Significant experience buying, selling and/or commercializing digital video advertising inventory.
• Strong understanding of how digital video is bought, sold, packaged, priced and measured across multiple platforms and distribution environments.
• Experience working with premium publishers, digital video platforms, streaming businesses, media agencies or other major participants in the video advertising ecosystem.

Responsibilities

• Develop and execute the commercial and go-to-market strategy for digital video advertising.
• Define positioning, packaging, and pricing strategy for video inventory to maximize value across platforms.
• Identify growth opportunities across direct, agency, programmatic, and new demand channels.
• Partner with internal teams (product, programming, operations, finance) to create and commercialize scalable video solutions leveraging Dow Jones brands.
• Monitor marketplace dynamics, competitive offerings and advertiser demand to inform video sales strategy and commercial positioning.
• Identify opportunities to grow existing video revenue and develop new sources of Demand.
• Serve as an internal subject matter expert on the evolving digital video marketplace and the changing ways video is bought and sold.
• Leverage existing and build relationships with key stakeholders within the digital and video buying centers at major media agencies and agency holding companies.
• Lead strategic conversations and business development efforts with senior agency and client stakeholders.
• Represent the brand at industry events including Newfronts, Upfronts, Possible, Cannes.
• Work directly with agency leaders and buyers to understand evolving marketplace needs and translate those insights into commercial opportunities.
• Leverage and develop relationships across the broader digital video ecosystem, including advertisers, agencies, platforms and other key industry stakeholders.
• Help build and lead a focused video sales capability targeting agency and client video buying centers.
• Manage and develop a dedicated team as the organization and business opportunity evolve.
• Coach sellers on navigating complex agency organizations and developing relationships with relevant planning, investment and buying stakeholders.
• Collaborate with the broader Dow Jones sales organization to align coverage and maximize opportunities.

Skills

Video advertising

Digital media

Agency relationships

Leadership

Negotiation

Cross-functional collaboration

Job description

Dow Jones is seeking a commercially minded VP, Video Sales & Strategy to drive growth of its digital video advertising business. The role blends strategic thinking with execution to refine go-to-market strategy, develop key relationships, and expand revenue opportunities across premium publishers and platforms.

The VP will report to an SVP of Advertising Sales and work with the Chief Growth Officer, shaping commercial strategy for current and future video inventory.