Senior Strategy & Media Lead

Zenith; Burbank (CA); On-site; USD 160,000 - 245,000; Full time

Job summary

Zenith, a leading agency within Publicis Groupe, seeks a Vice President of Strategy to oversee media planning and strategy for key clients in the US. You will head a team to develop integrated plans that support launches, seasonal moments and full-funnel engagement.

You will drive senior client partnerships, deliver compelling presentations, and coordinate across markets with global stakeholders to ensure insight-led, consistent plans across brands and channels.

Qualifications

• B.A. or B.S. in Marketing, Advertising, or related field.
• 10+ years of media planning experience.
• 5+ years of experience in a management capacity.
• Agency experience highly preferred.
• Experience in wellness and active lifestyle is a big plus.
• Ability to work collaboratively with client's in-house performance teams.
• Proven experience presenting plans to senior clients and influencing decisions.
• Excellent leadership, organizational and analytical skills.
• Proficiency with Nielsen, Kantar, IMS, and related tools.

Responsibilities

• Defines high level strategy and holistic management of the media plan development, implementation, and execution.
• Oversees integration across markets with global stakeholders to ensure consistency.
• Leads client interactions and maintains relationships, presenting plans to senior clients.
• Ensures plans are integrated, insight-led, and aligned to client objectives and outcomes.

Skills

Leadership

Strategic thinking

Analytical skills

Presentation skills

Client management

Education

B.A./B.S. in Marketing or related field

Tools

Microsoft Suite

Nielsen Suite

Kantar

IMS

Flowchart Software

R/F and Optimization Software

comScore

MRI/GfK

Job description

Zenith, a leading agency within Publicis Groupe, seeks a Vice President of Strategy to oversee media planning and strategy for key clients in the US. You will head a team to develop integrated plans that support launches, seasonal moments and full-funnel engagement.

You will drive senior client partnerships, deliver compelling presentations, and coordinate across markets with global stakeholders to ensure insight-led, consistent plans across brands and channels.