VP, Strategy — Brand & Performance Leader (New York)

Adelphi Group; New York (NY); On-site; USD 210,000 - 240,000; Full time

Job summary

Critical Mass is seeking a VP, Strategy to lead strategic initiatives across premium brands and accounts. You’ll drive excellence across brand, performance marketing, and customer experience, partnering with clients to deliver data-driven insights and compelling strategic narratives.

Based in New York, this role requires in-office presence with a three-day minimum on-site schedule. You will collaborate with cross-functional teams to align objectives and deliver measurable business impact.

Qualifications

• Must have proven VP or Group Director level strategy experience in advertising or marketing agencies.
• Experience managing high-stakes client relationships with senior stakeholders.
• Strong capability in both performance and brand strategy with data-driven reasoning.

Responsibilities

• Develop and articulate strategic recommendations grounded in data to address client objectives across paid media, brand positioning, and engagement.
• Serve as trusted advisor to senior clients and defend strategic rationale in discussions.
• Collaborate with media, creative, and account teams to ensure integrated strategy execution.

Skills

Strategic leadership

Brand strategy

Performance strategy

Client management

Data-driven marketing

Executive communication

Tools

DSPs

Job description

Critical Mass is seeking a VP, Strategy to lead strategic initiatives across premium brands and accounts. You’ll drive excellence across brand, performance marketing, and customer experience, partnering with clients to deliver data-driven insights and compelling strategic narratives.

Based in New York, this role requires in-office presence with a three-day minimum on-site schedule. You will collaborate with cross-functional teams to align objectives and deliver measurable business impact.