Vice President, Strategy

Critical Mass; Northern, New York (KY, NY); Hybrid; USD 210,000 - 240,000; Full time

Job summary

Critical Mass in New York is seeking a VP, Strategy to lead strategic initiatives across a portfolio of premium brands and accounts, spanning performance marketing, brand building, and customer experience. You will drive strategic excellence at the intersection of brand and performance, collaborating with clients and internal teams to shape outcomes.

This role requires senior-level judgment, strong client management, and data-driven storytelling.

Qualifications

• VP or Group Director level strategic experience in advertising or marketing agencies
• Proven track record managing complex client relationships with senior stakeholders
• Strong experience with performance media platforms and DSPs
• Expertise in both performance and brand strategy
• Ability to articulate strategy with strong rationale to clients

Responsibilities

• Develop and articulate strategic recommendations grounded in data and insights across paid media, brand positioning, and customer engagement
• Partner with senior clients as a trusted strategic advisor and defend strategic rationale
• Collaborate with media, creative, and account teams to ensure integrated strategy execution and alignment across disciplines

Skills

Strategic leadership

Client relationships

Performance media

DSPs

Data-driven marketing

Performance + brand strategy

Communication

Presentation

Cross-functional collaboration

Synthesis

Big-picture to tactical

Problem solving

Job description

in New York, New York, United States of America.

Agency: Critical Mass

Job Function: Strategy and Planning

Job Subfunction: Account Planning and Brand Planning

Job Description: Critical Mass is looking for an exceptional VP, Strategy to lead strategic initiatives across a dynamic portfolio of premium brands and accounts spanning performance marketing, brand building, and customer experience domains. In this role, you’ll operate at a high level across both brand and performance disciplines drivingstrategic excellence. This is an opportunity to work with some of the world’s mostrecognizable brands, engage with clients, think strategically across channels, and build strong collaborative relationships.

Please note - this role is open to New York only and remote work is not an option.

You Will:

• Develop and articulate compelling strategic recommendations grounded in data and insights, ensuring these recommendations and address client business objectives across paid media, brand positioning, and customer engagement
• Partner with senior clients, serving as a trusted strategic advisor and able to confidently engage in robust discussions and defend strategic rationale
• Collaborate with media teams, creative partners, and account management to ensure integrated strategy execution and alignment across all disciplines

You Have:

• Proven strategic experience at a VP or Group Director level in advertising or marketing agency setting, or related field
• Proven success managing complex, high-stakes client relationships with senior stakeholders
• Strong experience with performance media platforms, DSPs, and data-driven marketing strategy
• Deep capability in both performance marketing strategy and brand strategy; ability to balance short-term performance needs with long-term brand equity
• Strong ability to articulate strategy clearly, defend recommendations with compelling rationale, and guide clients toward optimal solutions
• Experience working effectively with media, creative, and account teams in an IAT environment and the ability to align disciplines around shared strategic objectives
• Comfort operating across different client types, business models, and strategic challenges
• Ability to synthesize complex information and develop clear, actionable strategic recommendations
• Comfort moving between big-picture strategy and tactical execution
• Problem-solving mindset and intellectual rigor

Nice to Have:

• Experience with premium/luxury brands and/or performance-critical accounts
• Background with large multinational brands
• Media planning or buying experienceNew York: $210,000-$240,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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