SVP, Performance Media & Planning (Hybrid)

Critical Mass; New York, Northern (NY, KY); Hybrid; USD 225,000 - 250,000; Full time

Job summary

Critical Mass is seeking a Senior Vice President of Performance Media, Planning in New York to architect multi-channel media strategies for top clients. The role focuses on optimizing investment, audience, and channel allocation across Search, Social, and Programmatic channels using proprietary data networks and AI-driven planning tools.

You will lead budgeting, forecasting, and cross-functional collaboration with Fortune 100 CMOs, driving profitability while maintaining strict financial

Qualifications

• 15+ years of progressive leadership within a major media holding company network or data-centric consultancy.
• Deep familiarity with proprietary data networks, identity resolution graphs, and data-driven planning.
• Advanced mastery of quantitative planning tools and predictive modeling software.
• Proven experience building media investment forecasting models and presenting to procurement/finance leaders.

Responsibilities

• Lead end-to-end strategic planning across Search, Social, Programmatic, Commerce, and Emerging Channels.
• Build algorithmic media models to simulate spend scenarios and forecast outcomes.
• Oversee portfolio planning allocations with rigorous financial controls and real-time reallocations.
• Champion the holding company's data and identity infrastructure in daily planning work products.
• Create precision audience segments from client data and map to global identity graphs.
• Design planning frameworks based on MMM, clean room analytics, and incrementality testing.
• Architect cookie-less targeting and adaptive tracking strategies amid privacy constraints.
• Advise Fortune 100 CMOs and finance leaders with data-driven media plans.
• Drive growth by articulating the tech stack's impact on client profitability.
• Ensure resources, tooling, and margins are optimized across client accounts.

Skills

Executive leadership

Media planning

Data analytics

Forecasting models

P&L management

Tools

Choreograph

Epsilon

Omni

Snowflake

InfoSum

Job description

Critical Mass is seeking a Senior Vice President of Performance Media, Planning in New York to architect multi-channel media strategies for top clients. The role focuses on optimizing investment, audience, and channel allocation across Search, Social, and Programmatic channels using proprietary data networks and AI-driven planning tools.

You will lead budgeting, forecasting, and cross-functional collaboration with Fortune 100 CMOs, driving profitability while maintaining strict financial