VP, Brand & Performance Marketing — Growth Architect

Rent the Runway; Brooklyn (OH); Hybrid; USD 260,000 - 320,000; Full time

Benefits offered by this job

Paid Sabbatical

Rental Discounts

401k Match

Work from home

PTO & Family Leave

Parental Leave

Health Coverage

Company Events

Hybrid Work

Job summary

Rent the Runway seeks a transformative Head of Brand and Performance Marketing to own long-term brand strategy and short-term performance across paid and organic channels. You will lead a multi-disciplinary team, oversee social, creators, partnerships, and communications, and drive integrated campaigns that unite brand with growth metrics.

With VP-level responsibility, you will shape messaging, investor-ready narrative, and cross-functional alignment, while managing budgets and building leaders

Qualifications

• 12+ years of brand and performance marketing leadership.
• Experience at VP level or equivalent.
• Experience in fashion/retail/direct-to-consumer.

Responsibilities

• Set RTR’s brand strategy and long-term positioning across channels.
• Lead Brand Marketing, owning budget and performance metrics.
• Oversee Social & Creators to align with brand strategy.
• Oversee Performance Marketing for paid acquisition, CRM, and growth.
• Drive integrated campaigns from brief to launch and measure impact.

Skills

Brand strategy

Paid media

Leadership

Cross-functional collaboration

Performance marketing

Creative briefings

Job description

Rent the Runway seeks a transformative Head of Brand and Performance Marketing to own long-term brand strategy and short-term performance across paid and organic channels. You will lead a multi-disciplinary team, oversee social, creators, partnerships, and communications, and drive integrated campaigns that unite brand with growth metrics.

With VP-level responsibility, you will shape messaging, investor-ready narrative, and cross-functional alignment, while managing budgets and building leaders